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Ex-Ferrari chairman sounds off on IPO

Former Ferrari chairman Luca di Montezemolo preferred to put exclusivity over profits when he ran the company, and the lower volume still meant huge amounts of cash for the business. FCA CEO Sergio Marchionne has since taken over Ferrari, but that hasn't stopped di Montezemolo from voicing his opinions. "I hope that the clients will remain more important than the analyst or the investor or the financial markets," di Montezemolo said prior to his induction into the Automotive Hall of Fame in Detroit, the Detroit Free Press reported. The former chairman argued that once on the stock exchange, a company would need to maximize profits quarter after quarter to keep investors happy. Conversely, di Montezemolo said Ferrari's years of success came from an "exclusivity in terms of number of cars, exclusivity in terms of how you deal with the clients." When di Montezemolo left Ferrari last year, he and Marchionne were scuffling about the future of the brand, including the health of the Formula 1 program. With the change in leadership, the company has reversed course in some ways. Where volume was previously kept around 7,000 units annually, the carmaker has set a new goal of closer to 10,000. The paperwork was filed for the IPO, and Marchionne thinks the company could be worth over $11 billion. The actual shares are rumored to go on sale in October. Related Video:

Mansory La Revoluzione shows at least a little restraint

Mansory has, yet again, taken a supercar and turned the dial up to 11. Or maybe 12 or 13. This time the base car is none other than the Ferrari F12 Berlinetta, a V12-powered GT car. Compared to Mansory's previous Ferrari GT-based creation, the Rambo-inspired Stallone that had used both the 599 and 612 as its base, the new La Revoluzione is a welcome departure.
While the Revoluzione isn't what we'd call subtle, especially from the very front- and rear-most views, we appreciate the small amount of restraint Mansory showed when styling this deep red carbon fiber-bodied car, at least on the outside. As you can see in our image gallery above, the interior of this creation is quite loud and perhaps a little bit obnoxious.
We can't argue with the results seen underhood - claimed horsepower sits at over 1,200 from a twin-turbo 6.3-liter V12 engine. That many ponies pays the expected dividends in performance, with a 0-62 run of 2.9 seconds and a top speed listed at 230 miles per hour. See it yourself in our high-res image gallery above.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.