2014 Ferrari 458 Italia Coupe In Rossa Corsa / Low Miles / Good Options ( 2013 ) on 2040-cars

Auto blog

Best speculative Ferrari Enzo successor rendering yet

While so many supposed Ferrari fanatics are just sitting on their collective hands and waiting for the Italian supercar maker to finally reveal its F150 (or whatever it'll be called) Enzo follow-up, designer Josiah LaColla has gotten busy with his Wacom tablet and set to work. The results, though quite possibly no closer to the actual F150 as any of the other renderings we've seen thus far, are lovely to behold.
Well, actually, "lovely" probably isn't the perfect descriptor - anything less than a little bit brutal wouldn't be a proper successor to the Enzo, nor would it fit the parameters laid out by the test mules we've seen so far. Accurate within the best of LaColla's ability to guess and imagine is probably a better way of looking at these designs, which show a car that has enough venting to keep the bowls of Hell cool (should Hell ever hit the autostrada at 150+ miles per hour).
We've recapitulated the designer's own words in press release form, below, so as to give you a good idea of his intentions with the design. Read, view and tell us what you think the renderings, in comments.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

1955 Belgian GP movie tells the story of Spa

With the Belgian Formula One Grand Prix happening this weekend, Shell reminded a few guests what the Spa-Francorchamps track and Belgian countryside were like in 1955. That year the petroleum company made a 30-minute movie about the grand prix - this is back when the track was called the Francorchamps National Circuit, near the town of Spa, and a list of its important corners didn't include a mention of Eau Rouge - where it was doing the same thing it still does today: working on fuels and lubricants via its technical partnership with Ferrari.
To create the mood, journalists were invited to a vintage cinema where they mingled with Ferrari F1 drivers Fernando Alonso and Felipe Massa and other extras in period fifties gear, and watched a screening of 1955 Belgian Grand Prix. You can scroll down for a screening of your own, as well as the press release, minus the petits-fours and pinups.