2014 Ferrari 458 Italia 2dr Cpe on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
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2014: Refreshed 300/300C, debuting at Los Angeles Auto Show

Pininfarina Ferrari Sergio updated for very limited production [w/video]

We first met the Pininfarina Sergio concept at the 2013 Geneva Motor Show. And while we figured it'd just be a purely conceptual creation, the Italian design house, in collaboration with Ferrari, have worked to bring it into production, albeit with a very, very, very limited run. The road-going version of the car, now called the Pininfarina Ferrari Sergio, makes its debut here at the 2015 Geneva Motor Show, with things like, you know, a windscreen, and other necessary elements for use on the road. The car is meant to commemorate the 60th anniversary of Pininfarina working with Ferrari, and only six examples will be produced for private customers. With the Prancing Horse tie-in, it'll come as no surprise to learn that the Sergio is based on the 458 Spider, though we aren't sure if we like the custom Pininfarina body work as much as the standard Ferrari on which its based. Still, it's a unique creation, and you can check it out for yourself in the gallery above. Featured Gallery Pininfarina Ferrari Sergio: Geneva 2015 View 15 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ferrari Convertible Performance Videos 2015 Geneva Motor Show pininfarina sergio