2014 Ferrari 458 on 2040-cars

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LaFerrari XX to pack 1,050 hp

With 949 horsepower on tap, it would be hard to imagine Ferrari getting much more juice out of the 6.3-liter V12 hybrid powering its LaFerrari. But apparently, it's possible, as reports suggest that the forthcoming LaFerrari XX will pack somewhere closer to 1,050 hp.
This according to Top Gear, which reports that the successor to the Enzo-based FXX and the subsequent 599XX will be revealed next month in Abu Dhabi at the company's year-end Finale Mondiali extravaganza - the same event where, in years past, Ferrari has presented such extreme machines as the 458 Challenge Evoluzione, the aforementioned 599XX and the FXX Evoluzione.
When the subject of a LaFerrari XX first came up several months ago, Antonello Coletta - head of the department responsible for the XX program - said he couldn't picture the track version of the company's flagship hybrid hypercar being much faster or more powerful than the existing version. But where there's a will, there's a way. TG reports that the extra hundred horses have been corralled in the V12 and not in the electric motor, which will reportedly carry over essentially unchanged from the road-going model.

Ferrari launches 488 GTB configurator

Though it may not be as expensive as, say, a Pagani or Bugatti, the bottom line is that most of us will never be able to afford buying a new Ferrari. And most of those who can would probably get one already consigned to a dealer rather than wait on the list. But we can certainly dream. That's where configuration utilities come in, and Ferrari has just added the new 488 GTB to its online customization tool. The system demonstrates just how deeply customers can specify every detail on their new Prancing Horse, from the exterior paint and interior upholstery down to the tiniest detail. Ferrari's lets you choose the color of the brake calipers, the amount of carbon-fiber trim inside and out, the stitching on the leather seats, the color of the carpets and the seat belts. You can even play with the height of the sun in the sky to see how your choices would stand up to the changing light of day. Play around with it first-hand and you'll see, there's really no reason any two should ever have to roll out of Maranello alike. Related Video:

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.