2013 Ferrari Approved Cpo 458 Spider, Rosso Corsa/nero on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

FCA likely won't sell more than 10% of Ferrari stake

The initial public offering of Ferrari on the stock market is likely coming in the second or third quarter of this year, but apparently the exact stake of the Prancing Horse set to hit the exchange isn't final. When FCA first announced the plan to spin off Ferrari, the idea was for 10 percent of the stock to go on the open market in the US and maybe also in Europe. Another 10 percent would go to company vice chairman and Enzo's son Piero Ferrari, and the remaining 80 percent would be divided among current shareholders, including a large portion for the Agnelli family. FCA CEO Sergio Marchionne hasn't finished tweaking those numbers, though. Last month, he indicated the automaker might put more than 10 percent of Ferrari on the market to boost liquidity. However, the original proposal has now returned to the table. "I don't believe we will go above 10 percent," Marchionne said, according to Automotive News, but also noted things weren't final. By increasing the Ferrari stock on the open market for the IPO, FCA decreases the amount going to current shareholders, according to Automotive News. With that being the case, don't expect too much of the Prancing Horse to be offered up to investors when the stock hits the market. Related Video:

You can apply to attempt to break the world record for fastest blindfolded driver [w/video]

The Guinness-certified world record for "fastest speed for a car driven blindfolded" is 186.12 miles per hour, set by Mike Newman in a Porsche GT2 last year at Bruntingthorpe Proving Ground in England. Then earlier this year, Newman said he'd go for the 200 mph mark - something he might want to talk to fellow Bruntingthorpe speed demons Vmax200 about. UK firm Extreme Motorsport, which seems to have been set up solely to set blindfold driving and riding records, wants to wrest the record from Newman using a Ferrari 458 Challenge and the even longer runway at Elvington Airfield in York, England.
Strangely, it appears the terms "legally blind" and "blindfolded" equate to the same thing. The Guinness record and Extreme Sports say "blindfolded," but Newman and the man who held the record before him, Turkish pop singer Metin Sentürk, are legally blind and neither of them wore blindfolds during their record attempts.
No matter - the real point is that Extreme Motorsport is casting about for a driver to set a new record. The could-be-shady part is that Extreme is pretty vague about what's involved; they'll provide the car or the motorcycle, but you have to "choose a charity and pledge to give them all the funds you raise above the entrance fee and for any other personal expenses you may need to participate in the challenge." Extreme doesn't give any indication of how much that entrance fee might be.