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Hot Wheels loses Ferrari diecast contract to Chinese company

If you're anything like this writer, chances are you've got a diecast model or two kicking around the house. And if one of those models replicates a Ferrari, chances are it's made by Hot Wheels. The Mattel brand secured an exclusive contract from the Maranello automaker in the late 1990s, but the latest word from Hemmings has it that Ferrari has ended its partnership with Hot Wheels and awarded it instead to the May Cheong Group. Unless you're an avid diecast collector, you may not have heard of May Cheong, but you may have heard of its brands Maisto and Bburago. Both brands are longtime players in the model car market, but it's the Bburago part of the deal that's particularly interesting. Founded in Italy, Bburago made a name for itself largely due to the scale Ferrari models it made back in the day. But when the Prancing Horse marque awarded the exclusive contract to Mattel, and with increasing competition from the Far East, Bburago collapsed. May Cheong swept in and scooped it up, and now the Italian model brand, along with its onetime rival Maisto, will be producing diecast Ferraris once again. Whether Bburago will use any of its old tooling to resume production of Ferrari scale models or start from scratch with all-new equipment remains to be seen, as does the matter of whether either it or Maisto will be able to produce the same quality of models as Hot Wheels has with some of its higher-end offerings. Like most collectors, this writer's looking forward to finding out. Looks like it's time to buy another display case.

Luca doesn't believe in electric cars, but Ferrari will build more hybrids

Confirming what we'd long suspected, the hybrid powertrain in the Ferrari LaFerrari was not a one-time thing. "I don't believe in the electric cars, but I strongly believe in hybrids," Ferrari boss Luca Cordero di Montezemolo tells Bloomberg. It's unclear when we'll see another hybrid Ferrari, though, as the automaker's current lineup is quite fresh - the oldest model is the California, which was updated for the 2013 model year - but make no mistake, there are more electrified cars coming from Maranello. "The answer is yes," Montezemolo told Bloomberg when asked about hybrids, although he was quick to add "without exceeding." It's that last part that is key for enthusiasts of the gas engine.
Ferrari's move towards hybrid powertrains reflects a pair of trends in both the political and motorsports spheres. Politically, automakers, even exotics, are being pushed to produce cars with cleaner emissions, or in many cases, no emissions at all. Look no further than the Range Rover Hybrid, which was just announced. Formula One's push towards hybridization and smaller engines is also informing decisions at Ferrari, with the LaFerrari already using hybrid tech already inspired by the sport.
Still, it's reassuring to know that while Ferrari is pushing forward with future technologies, that the gas engine won't go the way of the manual transmission in Maranello - at least in the near term.

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.