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Chris Harris brings together the 918 Spyder, LaFerrari, and P1

The Porsche 918 Spyder, Ferrari LaFerrari, and McLaren P1 show that a hybrid powertrain can make for blistering performance despite its electric assist. This trio doesn't arrive on track together very often, but Chris Harris assembled these three stars at the Portimao circuit for a nearly hour-long demonstration of their amazing capabilities. So, which one is quickest around the track? Harris provides an answer with in-car video of all three contenders. His team also goes out of its way to even the playing field by sourcing tires independently from Pirelli for the P1 and LaFerrari. With the technical part out of the way, Harris can start having fun by doing his usual slides during the driving comparison. Tiff Needell and Marino Franchitti also eventually show up to provide the perfect recipe for a track battle in these hypercars. If you don't have the time, skip about 14:25 into the clip just to see the lap times. However, those numbers only tell a tiny part of the story. The whole video is definitely worth a watch.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

What new F12 has Ferrari got in store for Frankfurt?

Ferrari is widely expected to be preparing a new version of the F12 Berlinetta to unveil at the upcoming Frankfurt Motor Show. Assuming the anticipation doesn't prove futile, the question at this point is what that new variant will look like. At present, we're looking at two possibilities. One prospect would see the Prancing Horse marque present an updated version of the F12 to replace the existing model – much like the 488 GTB is replacing the 458 Italia, the California T replaced the previous California, or (perhaps more poignantly) the 575M supplanted the 550 Maranello. Ferrari has, after all, undertaken a pattern of updating its core models half-way through their eight-year life-cycles. The F12 was introduced in 2012, so a refresh for 2016 would be right on schedule. The other possibility, as Autocar asserts (and as we reported last month), would be to introduce a more potent model to slot in above (and alongside) the current F12. That would follow the pattern established by its predecessor, which yielded the hardcore 599 GTO to slot in above the 599 GTB Fiorano. Those latter three letters would be a more likely choice for the performance-focused F12 than the Speciale name that Autocar proposes and which was already used on the ultimate version of the naturally aspirated 458. Either way, we'll likely be looking at more power and less weight. The F12's 6.3-liter V12 currently produces 730 horsepower, and speculation has placed the new version's output anywhere between 760 and 800 hp. In any event, output will likely be enough to steal bragging rights away from the Lamborghini Aventador SV and its 740 horses. Just what form the revised engine will take remains a big question mark, but don't expect it to go turbo like the aforementioned 488 GTB and California T. Ferrari is anticipated to keep forced induction for its eight-cylinder models, and go with a hybrid boost for the twelves. The enhanced F12, then, could adopt an electrically boosted V12 like the one found in LaFerrari, or it could continue on unassisted for another four years until the model line is replaced entirely. One way or another, we're less than two months until showtime, so we'll find out soon enough.