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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Petrolicious goes running up that Hill in a Ferrari 250 GTO

We might not ordinarily run a seven-minute clip of in-car footage. But this is no ordinary car, it's not being driven by any ordinary driver, and it wasn't put up by just any YouTube user. This is video of a Ferrari 250 GTO once raced by Phil Hill, being driven by his son, Derek Hill, in a hillclimb for Petrolicious. The footage was captured during the making of a previous clip, entitled The Ferrari 250 GTO Speaks for Itself and released over a year ago. Since it was left over after production, the Petrolicious uploaded it here for our enjoyment. Of course the GTO should require no introduction, being one of the most sought-after classics the world has ever known. And neither should Derek Hill. While the former's clout goes without saying, Hill's skills warrant repeating. The late legend Phil Hill was one of the few Americans to succeed in European racing in the 1960s, with a Formula One World Championship title and three Le Mans wins to his name. Derek may never have reached his father's level of success, but he's won races and titles in both formula and sports-car racing, and was among the last to professionally race a Bugatti when he campaigned an EB110 at Daytona back in 1996. The point is, the guy can drive, and you can see that much for yourself from the video above. Related Video:

Scuderia Ferrari dreams up the F1 car of the future

Formula One is in for a big shakeup, at least if all the parties can agree on a way forward at a meeting of the F1 commission today in Geneva. And this is the way Ferrari apparently hopes things will go. Dreamt up by the design department in Maranello, this concept represents Ferrari's vision for the F1 car of the future. Its got far more streamlined aerodynamics, a two-tier front wing, a much larger rear wing, and wheels that are still "open" but far more enveloped than anything we've seen to date, wrapped in low-profile tires like those proposed by Pirelli. The cockpit is still open as well, contrary to proposals to enclose them, with a conceptual helmet design that seems to meld into the bodywork – though we're not quite sure how that would be implemented, practically speaking. It's a pretty striking design, especially compared to the oddball shapes to which modern grand prix racers have evolved over recent years, with all their fragile appendages. Actually putting this into practice, though, is another matter entirely. Both McLaren and Red Bull were said to have shown their own evolutionary designs to the F1 strategy group, though they didn't release theirs to the public. This pie-in-the-sky proposal from Ferrari looks a bit closer to some of the radical, futuristic designs penned by Red Bull for Gran Turismo. Featured Gallery Ferrari Design Formula 1 Concept News Source: Ferrari Motorsports Ferrari Concept Cars Racing Vehicles F1 scuderia ferrari