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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari to offer 458 examples of new Speciale Spider

Talk about first-world, one-percenter problems: you want to get a new Ferrari, you've even settled on the 458, but you can't decide between the Spider and the Speciale. It's a tough call, we know. But your pain will be over soon, if the latest rumors are to be believed.
Those rumors have it that, at an exclusive preview event for select customers at Pebble Beach this past weekend, Ferrari showed off a new 458 variant that combines the best attributes of the 458 Spider (namely its folding hardtop) with those of the 458 Speciale (those being its 600-horsepower engine and other go-fast bits).
Succeeding the similarly exclusive, best-of-both-worlds, F430-based 16M Scuderia Spider, the new 458 Speciale Spider (or whatever it's ultimately called) is said to be limited to 458 examples worldwide, and is expected to be unveiled to the public at the Paris Motor Show this coming October.

Race Recap: 2014 Hungarian Grand Prix a thrilling wet mess

Three Free Practice sessions left us thinking Lewis Hamilton looked good to claim another victory for Mercedes AMG Petronas and close up the Driver's World Championship race, but the first qualifying session for the 2014 Hungarian Formula One Grand Prix threw out that script. A fuel leak in Q3 set Hamilton's car aflame and he never set a time. His chassis damaged beyond repair, the team built him a new one and he started from pit lane. That same session also claimed Ferrari's Kimi Räikkönen, when a bad call about whether to go out again dropped him down to 17th and out for the day.
Without a real challenge, that put Hamilton's teammate-slash-nemesis Nico Rosberg on pole in the other Mercedes, followed by a resurgent Sebastian Vettel in the first Infiniti Red Bull Racing, Valtteri Bottas in the first Williams and Daniel Ricciardo in the second Red Bull. Fernando Alonso waved the scarlet in fifth for Ferrari but figured he could be in third place by the end of the first lap. Felipe Massa put the second Williams in sixth, followed by Jenson Button in the first McLaren, Jean-Eric Vergne getting up to eighth for Toro Rosso, Nico Hülkenberg in ninth for Force India and Kevin Magnussen in the second McLaren.
When rain poured on the 4.381-kilometer Hungaroring before the race, every script up and down the field got rewritten, and they would continue come in for revision almost every one of the 70 laps.