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LaFerrari still being honed at N"urburgring

Ferrari might have jumped the gun debuting the LaFerrari hypercar at the Geneva Motor Show, judging by these spy shots. There have already been rumors that the nearly 1,000-horsepower hybrid still needed some finalizing, but it seems really quite odd that we're seeing cars running with camo six months after the official debut.
So here are our theories as to what this might be. First, the likely case is that this car is merely taking part in finalization of the LaFerrari. The two more sensational theories we've brewed up are a bit more unlikely. This could be a prototype of the once-rumored Maserati MC12 successor, with the camo in place to hide sheetmetal specific to a Maserati. The second, and in our minds, least likely scenario, is that this is a prototype of a more hardcore or competition variant of the LaFerrari, along the lines of the Enzo-based FXX.
Admittedly, that last option is really grasping at straws, but the last camo'd car we saw sported a unique exhaust, that our spy noted as being significantly louder than an uncovered model that was running alongside. While the timing seems odd - a mere six months after the debut of a car that isn't even on sale yet - it's not outside of Ferrari custom to release more potent, track-only versions of its hypercars. Take a look at the spy shots up top, and let us know what you think.

Former Ferrari chief Montezemolo to be chairman of Alitalia

Luca di Montezemolo may be 67 years old, but he's not quite ready to retire just yet. Not, at least, if the latest reports emanating from Italy are to be believed. According to Reuters, the longtime former Ferrari chief is due to be named chairman of Alitalia.
The troubled Italian airline is on the verge of being bailed out after years of financial difficulty, with Etihad Airways of the United Arab Emirates set to take a 49-percent stake in the company. While the reports have yet to be confirmed by the parties involved, Reuters cites multiple inside sources in revealing that the airline's board met last week and agreed to appoint Montezemolo as chairman, with current Etihad chief James Hogan to act as chief executive officer.
Montezemolo, of course, long served as chairman of Ferrari, having assumed leadership of the company not long after founder Enzo Ferrari died. He also served as chairman of the Fiat group for several years after the passing of Umberto Agnelli, and has headed numerous trade organizations and sporting bodies. But his tenure at Ferrari and the broader Fiat Chrysler Automobiles empire came to an end two months ago when clashes with Fiat chief Sergio Marchionne saw Montezemolo step down.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.