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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Former Dolphin Richie Incognito takes a bat to his own Ferrari [w/video]

Richie Incognito, the former Miami Dolphin's offensive lineman, reportedly vandalized his own new Ferrari FF with a baseball bat on Wednesday, in a story that is just the latest bizarre event to befall the professional football player.
Initial reports indicated that Incognito's car was vandalized and, weirdly, covered in t-shirts bearing the player's name. Following those reports, though, Incognito then told police that he attacked the black FF, although we're still unsure as of why.
Incognito has been in the news of late, following reports from the Miami Dolphins regarding his hazing of teammate Jonathan Martin. As for the Ferrari, damage seems rather light considering it was attacked with a bat by a 320-pound NFL offensive lineman. There are some dings and dents in the hood, and there's a piece of bat lodged in the grille, but beyond that, it looks like this FF will live to drive another day. Scroll below to watch a brief video report on the supercar beatdown.

Ferrari launches 2014 Formula One engine, tests it in a LaFerrari? [w/videos]

Ferrari is the last of the three engine manufacturers remaining in Formula One to reveal its 2014 power unit. Called the 059/3, like the Mercedes and Renault units it is a turbocharged, 1.6-liter V6 further boosted by an energy recovery system that is twice as powerful as before. The 2013 KERS was good for 80 horsepower, could power the car for six seconds and reduce a lap time by about 0.3 seconds. For 2014, the energy recovery system puts out 160 hp, powers the car for 30 seconds on full batteries and, according to Ferrari, can shave a massive three seconds per lap.
The car that surrounds this engine doesn't have a name yet - that will be chosen by Ferrari's social media followers in January from a selection of names provided by the Scuderia.
Ferrari didn't provide an audio sample of the power unit at its introduction, but a brief video taken at Fiorano has led folks to believe that the team has been testing the engine in a revised LaFerrari chassis. The clip shows a camouflaged version of the marque's new supercar fitted with a roof intake and sounding nothing at all like a V12 as it takes the hairpin and powers onto the straight.