2013 Ferrari 458 Italia 2dr Cpe on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ford GT40 makes historic return to racing at Goodwood

Is there a more iconic, American racecar than the Ford GT40? That may be a discussion for another day (although by all means, tell us how wrong we are in Comments), but this video of heaps of GT40s running in the Goodwood Revival races certainly has us thinking that Ford's Ferrari-killer might just be the best racer the Land Of The Free and Home Of The Brave has ever come up with.
That's completely ignoring the fact that the GT40 was largely developed by Brits using American money, but that's besides the point (there was also a rather brash Texan, who had a big role later in development). The resulting vehicle was dominant, besting the cars of Il Commendatore from 1966 to 1969, although it should be noted that Ford's GT40 was unable to beat Ferrari in its first two Le Mans outings in 1964 and 1965.
Those four years of dominance, which started with Ford sweeping the podium, were enough to establish the GT40's legend. And now, here we are almost 50 years later, celebrating the mid-engined monsters at Goodwood, in their first ever one-make race. Take a look below for the entire video.

Ferrari LaFerrari XX confirmed, seen lapping the 'Ring?

Ferrari makes road cars and they make race cars, but the automaker found a middle ground somewhere in between when it launched the FXX in 2005. Homologated neither for race or street, the FXX emerged as Maranello's first customer development prototype, "allowing" well-heeled clients to test new components for the factory from behind the wheel of one of the most extreme performance machines Ferrari had ever made.
The FXX was based on the Enzo, and was succeeded by the Fiorano-based 599XX. Given the apparent success of the program, we knew it would only be a matter of time before Ferrari would roll out the next XX prototype. But what would it be based on? The Enzo-succeeding LaFerrari? The F12 Berlinetta that replaced the 599 GTB Fiorano? Or another model entirely, like the 458 Italia, FF or California?
Well now we appear to have our answer. Speaking during the Ferrari Racing Days (an extravaganza of cavallinos prancing around a different racetrack each year, held recently in Sydney), Antonello Coletta confirmed that development is underway on a LaFerrari XX. And he ought to know, seeing as how he's the head of the company's new Sporting Activity Department that overseas all of Ferrari's on-track activities - including the XX program. The news was confirmed by Ferrari in correspondence with Autoblog. Oh, and perhaps because of the spy photos you see above, which were shot recently at the famed Nürburgring track, showing an unpainted LaFerrari of some sort making fast laps and testing various tire options.