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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari planning sleeker FF coupe?

There are a lot of things you could call the Ferrari FF. Innovative, advanced, pioneering, ponderous... beautiful may not be one of them, though. Because while it does pack Ferrari's first all-wheel drive system, it doesn't pack it into a very pretty shape, alternately described as a chopped shooting brake or stretched hatchback. Word has it, though, that Ferrari is working on a solution.
That solution, according to Car and Driver, would be to chop it down into an FF coupe. Apparently separate from the SP FFX project that ultimately emerged as a one-off, this rebody could potentially solve the FF's stylistic shortcomings and attract more buyers, while retaining the 6.3-liter V12 engine that drives 651 prancing horses to all four wheels. But here's where it gets tricky: if Ferrari simply sloped the roofline and got rid of the rear seats, the finished product would end up precariously close to the F12 Berlinetta, albeit with an extra set of driven wheels.
We'd sooner guess that Maranello would lengthen the form slightly to keep the rear seats, add a trunk and give it a more graceful profile, though the elongated form of the preceding 612 Scaglietti strikes us as what Ferrari was trying to get away from with the FF in the first place. And guessing is as good as we've got at this point, as our attempts to get more from Ferrari PR resulted in a sad (if predictable) "no comment."

Ferrari replacing fuel tanks on limited number of LaFerraris

Ferrari is working to repair an issue with its flagship LaFerrari hypercar, but the automaker claims the problem is not as drastic as some widely-circulated rumors would have you believe. In response to our inquiry into the matter, a Ferrari spokesperson told Autoblog that "no recall has been issued regarding the LaFerrari." Instead, the company tells us that "some clients have been invited to take their cars to an authorized service center to substitute the fuel tank with a new one with new paint." The issue seems to revolve around "a possible incorrect adhesion of a layer of paint on the fuel tank," which could result in a fire. Contrary to rumors that suggested the issue would affect every example of the seven-figure supercar built to date and would take several weeks to repair, we're told that "the time to change the fuel tank is relatively short and the intervention concerns only a limited number of LaFerraris." That "relatively short" time period, we're told, "takes approximately one day," and "all of the cars have already been serviced in the US." As to whether this constitutes a recall or simply a suggested service as Ferrari claims, however, is a matter that's open to interpretation. Related Video: