2013 458 Spider # 337,000 Original Msrp Call Chris @ 6 on 2040-cars

Auto blog

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Berger and Vettel swap F1 cars old and new at the Red Bull Ring

This weekend the Formula One circus heads to Spielberg. No, not the Hollywood director, but the town in Austria that's home to the Österreichring. Subsequently known as the A1-Ring, these days it's called the Red Bull Ring, which makes this weekend's revived Austrian Grand Prix something of a home race for the defending champion Red Bull Racing team. But long before that it was the home race of the sixteen F1 drivers that call Austria their home - not the least of them Gerhard Berger.
The only Austrian driver to have won a grand prix (ten of them, all told) but not a championship, Berger was a fixture of F1 racing in the 1980s and 90s, spending much of his career driving for Ferrari. He later ran Scuderia Toro Rosso for three seasons, during which time Sebastian Vettel won his first (and still the team's only) grand prix. So with the Austrian Grand Prix back on the calendar for this weekend, the two highly accomplished drivers headed to the Red Bull Ring for a little juxtaposition.
Gerhard rolled in with the Ferrari F1/87-88C in which he won the 1988 Italian Grand Prix at Monza (which was, incidentally, the same race that Vettel won for STR twenty years later under Ferrari power), and Seb in his championship-winning RB8. Then they switched off, giving the four-time world champion his first chance to drive a grand prix racer with three pedals. If you can't believe that, it's also (as far as we can tell) the first time, despite years of neck-and-neck competition and retention of some of the best drivers on the grid, that a Red Bull or Toro Rosso driver has driven a Ferrari F1 car, and vice versa. See how it went down in the video below.

Ferrari renews partnership with Marlboro [UPDATE]

Formula One and Big Tobacco may have parted ways years ago, but the alliance between Ferrari and Marlboro continues on, apparently as strong as ever. Though neither party has made any official announcement or revealed any details of the arrangement, reports from the motorsport press indicate that the Scuderia and Philip Morris – the tobacco company which owns the Marlboro brand – have signed an extension of their longstanding partnership. Marlboro first arrived in Maranello way back in 1973, ramping up over the years to become its main sponsor by '93. The Italian outfit changed its name to Scuderia Ferrari Marlboro after the tobacco brand parted company with McLaren in '97. After tobacco advertising was ultimately banned in 2006 (at least in Europe), Ferrari was forced to remove the Marlboro branding from its cars, but the name stuck – and so did the logo, in various forms of obscurity and subliminality through 2010. The Marlboro name was dropped from the team's handle in 2011, but that didn't stop the two from renewing their partnership. And now they've reportedly extended again through 2018. Though the deal hardly comes as a surprise (even given the complete lack of discernible public association between the two), we don't doubt that Maurizio Arrivabene – the former Marlboro exec who recently took over the struggling team – had something to do with it. UPDATE: A spokesman for Scuderia Ferrari downplayed the significance of the story, telling Autoblog by correspondence that "the contract is extended through 2018 and details are confidential." UPDATE 2: Philip Morris International responded to our inquiry with the following statement: "Our agreement with Ferrari has been extended beyond 2015, but we are not in a position to provide financial or other details. This partnership provides us with opportunities such as enabling our adult consumers and business partners to experience motor racing through Ferrari factory visits and attending F1 races."