2012 Ferrari 458 Italia Spider Loaded White / Nero Carbon Fiber Race Seats 2013 on 2040-cars

Auto blog

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Former Ferrari boss takes over FIA Single-Seater Commission

After "stepping down" from his position as team principal at Scuderia Ferrari earlier this year, we knew that Stefano Domenicali would find ways to keep himself busy. We just didn't know with what, but now we have a bit of a clearer picture as the FIA named the longtime racing strategist the head of its Single-Seater Commission at its annual General Assembly, held this past week in Qatar. The FIA Single-Seater Commission, for those unfamiliar, is responsible for organizing and fostering the ladder of formula racing – right up to (but not including) Formula One. The presidency of the commission was previously held by Gerhard Berger, former F1 driver and Toro Rosso team principal, who was largely credited with the rebirth of the FIA Formula 3 European Championship and the founding of the FIA Formula 4 category. Before Berger the position was held by racing consultant Barry Bland, and serving alongside Domenicali as vice-president of the commission will be John Ryan of the UK's Motor Sports Association (MSA). In taking over the commission, Domenicali will be charged with further defining a clear progression for aspiring racers to graduate to increasingly more challenging forms of open-wheel racing. He recently served as well on the special Accident Panel that looked into the Jules Bianchi incident. In that regard he seems to be following a similar trajectory to his predecessor Jean Todt, who was elected president of the FIA shortly after leaving his long career at Ferrari. The FIA appointment, however, isn't the only thing Domenicali has been working on lately. He was also recently hired by Audi in an undisclosed capacity that is said to include evaluating prospects for the German automaker's potential future F1 program. FIA Annual General Assembly FRI 05.12.14 The FIA Annual General Assembly, held in Doha, Qatar, today (5 December 2014), marked the end of the annual meeting week attended by Sport and Mobility FIA Member Clubs from around the world and which culminates with the FIA Prize-Giving ceremony this evening. The FIA President, Jean Todt, along with Senate President Nick Craw and Deputy Presidents Brian Gibbons and Graham Stoker, welcomed the delegates to the meeting and, on behalf of the General Assembly, thanked hosts Nasser Khalifa Al Attiyah and the Qatar Motor and Motorcycle Federation (QMMF) for their warm hospitality and assistance.

Recap: 2013 Australian Formula One Grand Prix is all about the rubber [w/spoilers]

A pre-season full of talking points was swapped for a brand-new set of talking points after the running of the opening grand prix of the 2013 Formula One season. The consistency of the regulations from last year to this year and the triplicate dominance of Infiniti Red Bull Racing meant that no one would have been that surprised if the relative order of things remained the same. But teams found so many ways to switch things up that, in typical pre-season fashion, no one was ready to make any bets on in-season performance, and a couple of surprising players suffered the ignominy of getting it really wrong: McLaren knew it was in trouble from the very first test, while Williams drivers applauded their car as the best in years, only to have Pastor Maldonado call it "undriveable" on the very first day of practice in Melbourne.
And then there were those Pirellis, the Italian company talking up the fact that its super soft tires would only go off so quickly that it would force teams to pit at least twice during the race.
Even then, no one could have seen the first round of pit stops beginning on Lap 5.