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Bertone's shark-nose Ferrari 250 set to break records

If Nuccio Bertone had one regret, it's that he didn't get to work more with Ferrari. "They have always been with Pininfarina," Bertone was quoted as saying toward the end of his career. "I would have liked to have done more for Ferrari." There were a few exceptions, like the atypical Dino GT4, the angular Rainbow concept of 1976, and the unique 250 GT you see here. Only this one wasn't just designed and crafted by Bertone – it was designed and crafted for Bertone. And now it's going up for auction. Inspired by the 156 Grand Prix racer, this one-of-a-kind 1962 Ferrari 250 GT SWB Berlinetta was commissioned by Bertone to showcase its capabilities at the Geneva and Turin motor shows that year, and to serve as Nuccio's personal wheels. The design was carried out by none other than Giorgetto Giugiaro, in close collaboration with Bertone, and is characterized by the shark nose that would look right at home on a week-long Discovery Channel special... if it were directed by Roberto Rossellini. It's painted in Blu Notte Metallizzato (Italian for "midnight blue metallic") with a rich burgundy leather interior. The only one of its kind, chassis 3269 GT has been part of the Lorenzo Zambrano collection for over three decades now. It's slated to cross the auction block for the first time next month at Pebble Beach. That's where Gooding & Company expects it will fetch around $15 million, which would (according to the archives at Sports Car Market) make it one of the most expensive Ferraris, and by some margin the highest-priced 250 GT SWB Berlinetta, ever sold at auction. 1962 Ferrari 250 GT SWB Berlinetta Speciale (Estimate $14,000,000-$16,000,000) Any coachbuilt Ferrari will stir excitement on the auction block, but 3269 GT is quite possibly the most important 250 GT SWB ever to be presented at public auction. Built for and personally owned by Nuccio Bertone to showcase his company at the Geneva and Torino Auto Shows in 1962, this one-off "sharknose" Berlinetta Speciale Ferrari is sure to electrify the Pebble Beach Auctions when Gooding & Company presents this Italian masterpiece in August. This unique Ferrari was one of the first cars penned by the well-known stylist, Giorgetto Giugiaro, while working for Nuccio Bertone. The two worked together to create one of the most viscerally moving designs in Ferrari's history, which was inspired by the world championship-winning Grand Prix car - the Ferrari 156 F1.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

FCA delays distribution of Ferrari shares

Even if you can't afford an actual Ferrari, soon you can own a part of the famous company thanks to its upcoming initial public offering. FCA will put 10 percent of the Prancing Horse on the market in the third quarter of this year. However to reap extra money for 2015's bottom line, the rest of the sports-car maker's stock will remain undistributed for a little longer. According to Automotive News, the strategy is quite simple to understand. FCA is holding off until the first quarter of 2016 to divvy up the remaining Ferrari stock to shareholders. By doing so, the automaker gets to claim 80 percent of the Prancing Horse's profits for its 2015 financial numbers. While FCA is already showing strong results through Q1 2015, being able to add extra cash on the balance sheet is always a plus. FCA hasn't set a specific date for the IPO, but Ferrari stock was announced to be traded in the US and possibly on a European exchange, as well. According to Automotive News, FCA currently owns 90 percent of the company, and Piero Ferrari has the remaining 10 percent, which he isn't selling. Related Video: