2012 Ferrari 458 Italia Grigio Silverstone/carbon Trim on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Winningest Ferrari ever feted by Petrolicious

When Petrolicious showed its video starring the legendary Ferrari 250 GTO, we weren't sure it could be topped. Now, barely two weeks later, it has. Somehow, the video crew of one of our favorite YouTube series has gotten its mitts on one of the rarest, winningest, and most unique Ferraris to ever rove the planet.
This is a 1957 Ferrari 625/250 TRC, a customized stunner originally owned by Ferrari importer John Von Neumann that won a number of races across the country during its heyday. There's a lot more to this car than its wins at the Grand Prix of Mexico, Laguna Seca, Riverside and Pomona (and others), though.
See, this car was originally bought by Von Neumann alongside a second 625/250 TRC. Both cars were already rarities, sporting a 2.5-liter four-cylinder race engine sourced from Ferrari's Le Mans efforts. Von Neumann took things a step further, acquiring a 3.0-liter V12, which was then shoehorned into the sleek TRC's body. Yes, wee little Ferrari with a big ol' engine. It's a hot rod, and is one of the best looking, best sounding cars we've ever seen.

Ferrari chief staying on to launch new models in October

Luca di Montezemolo has been running Ferrari since 1991. That's a whopping 23 years already, and having been born the same year that Ferrari was founded, Montezemolo is now 67 years old. But don't expect him to be stepping down any time soon.
Addressing the rampant rumors circulating the paddock at Monza this weekend, the hereditary Marquis of Montezemolo (pictured above at the unveiling of the 458 Speciale in Frankfurt last year) insisted that he is not about to leave Ferrari. Not before 2017, anyway, having signed as recently as this past March to stay on another three years. (After that, it's anyone's guess, with some suggesting that controversial Fiat scion Lapo Elkann could take his place.) But in dismissing the rumors, the affable and long-serving Ferrari chairman did reveal some new product plans.
First of all, according to racing site Autosport.com, Luca confirmed that the Prancing Horse marque "will present a fantastic new car" at the Paris Motor Show next month, widely expected to be a new variant of the 458: either the new Speciale Spider or the turbocharged 458 M. While he was at it, though, Montezemolo also revealed a new limited edition model to be presented in California.