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Germans, Brits and Ferrari's new V12 SUV | Autoblog Podcast #748

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. With the Detroit Auto Show now in the rearview, focus shifts to news that crept up outside of the North American spotlight. The two talk about the new Ferrari Purosangue SUV, then pivot to a discussion about the future of the Dodge Charger and Challenger based on rumors of a new assembly facility. Next, they discuss what they've been driving recently. Byron leads off with anecdotes from his trip to Spain to drive the 2023 Range Rover Sport and his weekend with the VW GTI SE. Next, Greg talks about the ups and downs of the BMW X3 M Competition and Mercedes-Benz GLE450 Coupe. After that, they spend your money; this week's is a whopper.   Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #748 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ferrari Purosangue SUV revealed: V12 power, big price tag, surprisingly pretty Dodge Charger/Challenger production moving to Windsor? Cars we're driving 2023 Land Rover Range Rover Sport 2022 Volkswagen GTI SE 2022 Mercedes-Benz GLE 450 2022 BMW X3 M Competition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Ferrari Purosangue revealed

LaFerrari Spider among Maranello's future product plans

Niche though its products may be, Ferrari typically rolls out a new model every year. 2009, for example, saw the introduction of the California. In 2010 came the 458 Italia, followed by the 458 Spider in 2011. In 2012 we greeted the FF, and in 2013 both the F12 Berlinetta and 458 Speciale. This year the hyper-exotic LaFerrari was joined by the California T, and you can bet that Maranello will keep up that pace by rolling out new versions of and replacements for each of these models in succession.
Among the plans which Car and Driver reports Ferrari has afoot will be an open-top LaFerrari Spider - something which the Prancing Horse marque hasn't done at the top of its range since the F50, which came exclusively with a removable hardtop. The 6.3-liter hybrid V12 will likely carry over unchanged, as will most of the other parameters, but for the joy of experiencing 1,000 horsepower with the wind in your hair - and the exclusivity of being one of the just 50 owners - we're told to expect a price tag roughly double that of the existing $1.35 million coupe.
Of course, Ferrari has more plans than simply chopping the roof off its hybrid hypercar. In Geneva next March, the House that Enzo Built is tipped to introduce a Modificato version of the 458 with a twin-turbo V8 producing around 670 horsepower - over one hundred horses more than in the new California T. A refresh for the all-wheel-drive FF is also said to be underway for 2016, when it will receive a less awkward roofline and the possible addition of a V8 base version alongside the V12 that will remain naturally aspirated. As it will in the updated F12 due the following year.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding