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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Sebastian Vettel gets to work at Fiorano [w/videos]

He wore a BMW Sauber uniform for his grand prix debut, the colors of Scuderia Toro Rosso for his first win and the Red Bull Racing jumpsuit for his four consecutive world titles. But with the 2014 Formula One season now behind him, Sebastian Vettel is now officially a Ferrari man, and he donned scarlet for the first time this past weekend when he got down to work in Maranello. Aside from meeting with the company's new chairman Sergio Marchionne, the Scuderia's new principal Maurizio Arrivabene and a team of race engineers, Vettel took the F2012 – similar if not the very same one in which his predecessor Fernando Alonso won the Malaysian, European and German grands prix – out onto the company's private test track. He completed a solid 100 laps around Fiorano on Saturday and undertook long sessions driving the virtual F14 T on the sumulator. "It's been a fantastic day to come here," Vettel said of his first day with the team. "The possibility to drive the car and get to know the team was a unique experience.... I'm very much looking forward to the challenge that we took on for the next years." Scope out the photos of Vettel in red in the gallery above and the footage from his first session at Fiorano and first visit to Maranello in the videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Sebastian gets down to business in Fiorano Maranello, 2 December – Last Saturday, Sebastian Vettel did his first laps as a Scuderia Ferrari driver, at the wheel of an F2012, at the Fiorano track. The German did around a hundred laps and it wasn't just a case of getting to know the team, the track and the car's systems: after a few cautious runs, he began to push and enjoy himself, even though the damp track meant conditions were tricky with less than optimal grip. In this video, you can see some spectacular highlights from Sebastian's run, from which it's clear that he is a determined character who really can't wait to get down to work alongside Kimi and the team to get the Scuderia back to the top again. ### Vettel: "A special feeling" Maranello, 1 December – This was the first weekend as a Scuderia Ferrari driver for Sebastian Vettel, who has been at Maranello from Saturday until today and has begun his work ahead of the new season.

Ferrari names Edwin Fenech head of North American office

Ferrari North America has been sailing without a captain for the past several months since its previous chief executive, Marco Mattiacci, was called home to Italy to run the Scuderia. But now the Italian automaker has announced a new capo to run the office in New Jersey, and his name is Edwin Fenech.
Not to be confused with the French-Italian actress Edwige Fenech (who obviously showed up in our research before the Ferrari exec did), Edwin Fenech has a long history of running regional offices for the Prancing Horse marque. Prior to making the jump to the North American division, Fenech ran the company's operations in the Middle East, Africa, Asia Pacific and China, and previously served as sales and marketing director for France and sales manager for all of Europe.
Now in charge of Ferrari's largest market, Fenech will be responsible for expanding the company's presence not only in the United States - in which Ferrari has been present now for sixty years - but also in Canada as well as Central and South America.