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Second day of RM's Monterey auction continues the million dollar madness

RM Auctions' two-day event during the Monterey car week is pretty much a matter of appetizer and main course. Friday night's appetizer saw a trio of multi-million-dollar Ferraris, along with a pre-war Mercedes-Benz and a Jaguar D-Type. You can read all about those beauties right here. But as we said in that post, the action would really happen on Saturday night. The prices listed below include RM's ten-percent commission fee, and, as you'll see, the auction house did pretty well for itself.
We've already told you about the $27.5 million winning bid for the 1967 Ferrari 275 GTB/4 NART Spyder, with all the profits headed to charity. While there were more seven-figure winners on night two, the overall prices weren't quit as high as we saw on Friday night. The Ferrari F50 (pictured above) shown during the car's Geneva debut back in the 1990s and with only 1,100 miles on the clock took $1,677,500 (on a $1.25 to $1.6 million estimate). Another winner was a 1935 Hispano-Suiza K6 Cabriolet, which brought in $2,255,000 on a $1.5 to $2 million estimate. A 1974 McLaren M16C Indianapolis, the race winner of the 1974 Indy 500, brought home $3.52 million, essentially doubling its expected price of $1.25 to $1.75 million.
The night wasn't a success for everybody, though. The 1928 Mercedes-Benz 680S Torpedo Roadster, which took Best In Show at the 2012 Pebble Beach Concours d'Elegance failed to reach its $10-million expectations, selling for $8.25 million. That's not peanuts by any stretch, but a car that only goes for about 80 percent of its expected price isn't something to be enthusiastic about. A 1960 Maserati Tipo 61 Birdcage, which was expected to go for $3 to $4 million only took in $2,090,000.

Ferrari 412 picks up a teak cargo bed

While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.
That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.
The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.