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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2016 Ferrari FF mule sounds super snarly in Fiorano testing

There are innumerable advantages to a company having its own test track on premises like Ferrari has with Fiorano. The Scuderia may not be able to test its Formula One machinery much on the track these days, what with the limitations placed by the FIA, but the factory can still use the circuit to wring out the road-going machinery it has under development – to say nothing of opportunities for visiting customers, journalists and VIPs. But it also means that the paparazzi know where to look to see what the company has in the works. In this case, supercar videographer extraordinaire Marchettino caught a Ferrari FF prototype running some hot laps around Fiorano. But to what end, exactly, we don't know. With the 458 expected to be updated shortly, the twelve-cylinder, four-seat, all-wheel-drive FF will soon be the oldest model in the company's lineup (introduced as it was in 2011), which would ostensibly put it next in line for a refresh. There've been rumors of a more elegant roofline to replace the hatchback, and even an eight-cylinder version to bring the model down-market slightly – although that might bring it too close to the California T. We'll have to wait and see what Ferrari has in store for its first and only all-wheel-drive model. But as you can hear for yourself in the video above, the exhaust sounds pretty raunchy, even by Maranello standards.

Possible Ferrari F70/F150 specs emerge from private showings

At a private showing in Maranello, a group of lucky souls got to sneak a peek at the upcoming successor to the Ferrari Enzo, which has been referred to as both the F70 and F150 (not that F-150). While we still don't get any name confirmation or a definitive idea (aside from spy shots) as to what the newest Ferrari supercar will look like, one of the attendees did manage to pass along some vital performance information about the car as well as production numbers that are said to be limited to just 499 units.
The report on Auto-Blog.com.mx confirms that the Enzo successor will utilize an 800-horsepower V12 paired with a hybrid KERS good for another 150 hp. The engine's peak power kicks in at a screaming 9,200 rpm, while peak torque (not divulged) will be available at just 1,000 rpm. That kind of power could be great in just about anything, but the report also says that this new Ferrari model will have a dry weight of just 2,799 pounds (about the same as the Subaru BRZ and Scion FR-S twins and just slightly more than a Mazda MX-5 Miata). Rumored speed times include a top speed of 229 miles per hour, and the ability to run from 0-60 mph in less than three seconds; doubling that speed takes an extra second.
We've already seen the car's carbon fiber chassis and now we're just waiting to see the production car in real life, but Ferrari has not announced when the car will be introduced.