2010 Ferrari 458 Italia on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Marchionne's FCA-GM merger might come after Ferrari spinoff

Sergio Marchionne is continuing to rumble about working out a merger with General Motors, but don't expect anything big to happen before at least early next year. That's because Marchionne would likely wait for the Ferrari spin-off to be complete before beginning his next big deal, according to Automotive News. While the Ferrari IPO on the New York Stock Exchange is expected in the coming weeks, that only concerns 10 percent of the shares. The remaining 80 percent of stock is being distributed among shareholders in 2016. Piero Ferrari holds the final 10 percent with no intention to sell. This strategy allows FCA to claim 80 percent of the Prancing Horse's profits in the automaker's 2015 financial results. According to Automotive News, the tactic has other advantages, as well. FCA would be flush with cash by waiting for the spin-off to be complete, and it would keep Ferrari separate if a GM merger actually happens. Marchionne thinks Ferrari could be valued at over $11 billion in the IPO, and it could make FCA $3.3 billion richer when complete. Marchionne believes a combined FCA/GM could sell 17 million vehicles a year globally and rake in $30 billion in earnings. In the CEO's opinion, the two automakers are wasting money by developing components to do the same things on their vehicles. Although, so far the General's top execs are rebuffing all of his advances.

Ferrari presents its 2016 F1 car, the SF16-H

Ferrari has presented the Formula 1 car with which it hopes to take the fight to Mercedes during the 2016 season. The SF16-H, as the new single-seater will be called, sports a different livery, as speculated in the past weeks, with white paint appearing on the engine cover, the front wing and in front of the cockpit. Ferrari is believed to have made significant changes to the engine that will power the car this year in the hope of catching Mercedes after a promising 2015 season. The Maranello squad finished second behind the German squad in the standings, bouncing back from a disastrous 2014. Sebastian Vettel won three races for the team on his way to third in the standings. The German will be partnered by Kimi Raikkonen once more. The car is expected to take to the track on Sunday for a filming day at Barcelona before testing kicks off on Monday at the Spanish circuit. This article by Pablo Elizalde originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video. Motorsports Ferrari Racing Vehicles F1 scuderia ferrari