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Will Ford's SUV blitz include the Bronco?

Ford announced this week it will add four sport-utility vehicles in the next four years, an ambitious bet on a segment the industry once shunned. This led to wild speculation about what form these utes will take. Here's what we know: They will be new nameplates, and Ford is thinking globally. That means at least one might not be a product with US intent. They will also be in segments where the company does not currently compete, Ford said. The Blue Oval isn't specifying exactly what's it's doing, so here are some of our theories. We think one will be called the Bronco, which is great news for enthusiasts. We hope it follows the Mustang playbook with some heritage styling, but a thoroughly modern execution. Ford needs an off-road Jeep Wrangler-fighter. Fuel prices are low and it's been 22 years since the infamous O.J. Simpson white Bronco chase. This is the best chance Ford will ever have to bring back this iconic name. Our man on the ground at the Chicago Auto show, Sebastian Blanco, reported that Ford sales and marketing vice president Mark LaNeve said a "mini utility" will also be one of the utes. This could be primarily an overseas play. We've also seen lots of spy shots of the EcoSport, a small crossover that Ford sells in India and other overseas markets, being tested on American roads. That is an existing nameplate. Maybe Ford adds a small ute related to the EcoSport in the United States, but calls it something else. We think Lincoln gets a three-row SUV out of the deal. It could slot between the MKX, which was new last year, and the Navigator. Lincoln is leaving money on the table by not being in this segment. The platform could be used for a Ford at some point, too. The Blue Oval brand does actually have a tweener three-row vehicle, the Flex, but this chassis might underpin a replacement. Or maybe Ford makes one of these a hybrid. The company laid out ambitious plans in December to ramp up its electrification strategy, something that could mean a dedicated hybrid SUV (Kia unveiled one of those right after LaNeve's speech in Chicago). It's also possible hybrid technology will be integrated into this new portfolio. The Escape used to have a hybrid sibling. Whatever form they ultimately take, Ford is betting heavily on SUVs. The company thinks they are what Baby Boomers and Millenials want and expects the segment will continue to grow. It's important to note: this will be a diversified strategy.

Ferrari recalling 814 models from 2015 for airbag problem

Recalls from small-volume, high-end automakers like Ferrari are fairly rare, but the Prancing Horse issued a safety campaign to repair 814 vehicles in the United States due to a potential problem with the driver's side airbag module. The issue covers the 2015 editions of the 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari. The affected examples have build dates from Dec. 19, 2014, to April 29, 2015, but this isn't every MY2015 vehicle in the country. According to the announcement by the National Highway Safety Administration (here as a PDF), these Italian supercars might have a "relevant combination of insufficient gluing of the leather on the driver's side airbag cover and the possible rotated installation of the driver's airbag cushion in the airbag module." In the event of a deployment, the safety devices might come out turned from where they are supposed to be. This issue could cause an increased risk of injury in a collision. In the NHTSA documents, Ferrari reports that it believes the chances of these rotated deployments are low. For drivers' safety, dealers will still replace the affected airbag module with a new one. Owners will start having their supercars fixed around July 30. RECALL Subject : Improperly Assembled Drivers Air Bag Report Receipt Date: JUL 07, 2015 NHTSA Campaign Number: 15V433000 Component(s): AIR BAGS Potential Number of Units Affected: 814 All Products Associated with this Recall Vehicle Make Model Model Year(s) FERRARI 458 2015 FERRARI CALIFORNIA T 2015 FERRARI F12 BERLINETTA 2015 FERRARI FF 2015 FERRARI LAFERRARI 2015 Details Manufacturer: Ferrari North America, Inc. SUMMARY: Ferrari North America, Inc. (FNA) is recalling certain model year 2015 Ferrari 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari vehicles manufactured December 19, 2014, to April 29, 2015. The affected vehicles may be equipped with a driver side air bag module that was improperly assembled. This can cause the air bag to deploy in a rotated orientation. CONSEQUENCE: In the event of a crash, the deployment of the driver's air bag in a rotated orientation increases the risk of injury. REMEDY: FNA will notify owners, and dealers will replace the front Driver's Side Air Bag Module, free of charge. The recall is expected to begin on July 30, 2015. Owners may contact Ferrari customer service at 1-866-551-2828. Ferrari's number for this recall is 57.

Marchionne's FCA-GM merger might come after Ferrari spinoff

Sergio Marchionne is continuing to rumble about working out a merger with General Motors, but don't expect anything big to happen before at least early next year. That's because Marchionne would likely wait for the Ferrari spin-off to be complete before beginning his next big deal, according to Automotive News. While the Ferrari IPO on the New York Stock Exchange is expected in the coming weeks, that only concerns 10 percent of the shares. The remaining 80 percent of stock is being distributed among shareholders in 2016. Piero Ferrari holds the final 10 percent with no intention to sell. This strategy allows FCA to claim 80 percent of the Prancing Horse's profits in the automaker's 2015 financial results. According to Automotive News, the tactic has other advantages, as well. FCA would be flush with cash by waiting for the spin-off to be complete, and it would keep Ferrari separate if a GM merger actually happens. Marchionne thinks Ferrari could be valued at over $11 billion in the IPO, and it could make FCA $3.3 billion richer when complete. Marchionne believes a combined FCA/GM could sell 17 million vehicles a year globally and rake in $30 billion in earnings. In the CEO's opinion, the two automakers are wasting money by developing components to do the same things on their vehicles. Although, so far the General's top execs are rebuffing all of his advances.