1967 Bmw 2000cs Vintage Race Car Alpina Monterey Historics Sovren Motorsport on 2040-cars

Auto blog

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari 488 Spider turbocharges the topless life [w/video]

As expected, Ferrari has followed the Geneva debut of the new 488 GTB with the introduction of the 488 Spider convertible. Like the hardtop model, the new Spider builds on the old 458 cabriolet. The retractable hardtop has been retained for the new model, slated to debut at the 2015 Frankfurt Motor Show. But thanks to the new aluminum spaceframe, the 488 Spider's torsional rigidity has been increased by 23 percent over its predecessor, promising even sharper handling. The powered roof can be stowed in just 14 seconds. Beyond that, the 488 Spider boasts the same goodies as the hardtop model. A 3.9-liter, twin-turbocharged, flat-plane crank V8 sits amidships, sending 661 horsepower and 560 pound-feet of torque to the rear wheels via a seven-speed dual-clutch transmission. Even in this roofless model, 62 miles per hour arrives in just 3.2 seconds, compared to an even three seconds in 488 GTB. The top speed is a toupee-eradicating 203 miles per hour. Prices, not surprisingly, have not been published. You can look forward to much, much more on the 488 Spider when it makes its grand debut in September, at the 2015 Frankfurt Motor Show. Until then, check out the launch video for the new droptop, as well as the official press release from Ferrari. The Ferrari 488 Spider: performance and effortless driving for maximum drop-top fun Official unveiling scheduled for Frankfurt Motor Show Maranello, 28 July 2015 – Ferrari announces the launch of the 488 Spider, its most powerful ever mid-rear-engined V8 car to feature the patented retractable hard top along with the highest level of technological innovation and with cutting-edge design. Ferrari was the first manufacturer to introduce the RHT (Retractable Hard Top) on a car of this particular architecture. This solution ensures lower weight (-25 kg) and better cockpit comfort compared to the classic fabric soft-top. Just like all previous spider versions of Ferrari's models, this is a car that is aimed squarely at clients seeking open-air motoring pleasure in a high-performance sports car with an unmistakable Ferrari engine sound. Every area of the car has been designed to set new technological benchmarks for the sector: from the aluminum spaceframe chassis and bodyshell to the new turbo-charged V8, aerodynamics that reconcile the need for greater downforce with reduced drag along with the specific cabin air flow demands of an open- top car, and vehicle dynamics that render it fast, agile and instantly responsive.

LaFerrari XX prototype pushed so hard that its suspension fails

Ferrari has a real challenge on its hands. It made the new LaFerrari hybrid hypercar so extreme already that it left little room to crank it up to 11 and turn it into an XX development prototype like it did with the Enzo and the 599 before it. So it's really going to have to push the envelop to take it that extra step.
That's what it has apparently set out to do with this LaFerrari prototype at Monza, where the Prancing Horse marque was spotted preparing the upcoming LaFerrari XX. In fact, testers ran the prototype so hard that they broke the car's right rear suspension. Which is bound to happen, we guess, when you try to find that extra bit of performance in a vehicle that's already one of the most capable ever devised, but only goes to show how much deeper Ferrari will have to dig to find that even sharper edge.
Either that or Ferrari's working on some sort of four-wheel steering system with automatic camber adjustment... See for yourself in the video below.