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Watch 40 Ferrari F12s hit the Nurburgring at once

Of all the cars we'd love to drive around the Nurburgring, the Ferrari F12 Berlinetta ranks pretty high. It's got mountains of power sent from a smooth V12 at the front to a set of fat tires at the back, near-perfect handling balance, anchor-like brakes... we could go on and on, but the point is that it'd be a hoot to drive on any track, let alone the vaunted Nordschleife. As you can see from this video, the boys from Maranello evidently agree. This latest owners' meeting attracted 40 F12s (and at least one California T) to the Green Hell to see how their machinery could handle one of (if not the) most challenging racing circuits in the world. Ferrari's chief test driver Raffaele de Simone was on hand to drive some hot laps, and the owners had the chance to push their F12s to near their limits. The official video footage is a little overproduced, in typical style, and could do with a little less dramatic music and a little more of the unbridled engine and exhaust sounds for which Ferraris are known. But as far as the fantasy of gaining admission to such an elite cadre of supercar owners, this is about as close as most of us are likely to get. Related Video:

Amazing LaFerrari tribute watch more intricate than the real thing [w/video]

The Enzo had no companion watch, but its successor, the Ferrari LaFerrari, does. Created by Hublot "entirely in parallel with the car" and "alongside the Ferrari teams," the MP-05 LaFerrari tribute watch is a similar test of how much gobsmacking gadgetry can be packed into a chassis. The manually-wound watch has 11 barrels set in a spine down the center that work together to provide a 50-day power reserve. So yes, it does need to be wound, but only once every seven weeks.
Hublot says the movement, engineered in-house, has 637 components. It has more pieces than any other movement Hublot has ever designed, and it gets a tourbillon to further showcase the "demonstration of watchmaking virtuosity." The face is sapphire crystal, the case is black PVD titanium and features an open case-back, the strap is rubber with a PVD titanium buckle. Time is told via the barrels to the right of the the spine on the right - it's 10:05 on the watch above. To the left are the barrels displaying the amount of power remaining.
Hublot hasn't disclosed the price, so you know what that means. There will be 50 tribute watches made, each sent in a presentation case wrapped in Schedoni leather and carbon fibre and including the miniature power tool you need to wind the timepiece. You can read all about it in the press release below, and for true watch geeks there's also an in-depth wrists-on video of the MP-05, performed by ABlogtoWatch.com.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding