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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

$3M Ferrari FXX K already sold out [w/videos]

When Ferrari took the wraps off its new FXX K track machine in Abu Dhabi last week, it conspicuously left out some key details. Sure, the Prancing Horse marque told us how much power it produced, and what it had done to the aero package to make it hug the track even closer than the road-going LaFerrari on which it's based – but it didn't tell us just how fast it will go, or how much it will cost. The latest reports, however, seek to fill in those blanks. According to Ferrari marketing chief Nicola Boari in speaking to Top Gear, the FXX K will lap the company's Fiorano test track in 1 minute 14 seconds. That would make it five seconds faster than the LaFerrari, a solid second ahead of the 599XX Evoluzione and two seconds faster than the original FXX. However it seems to fall short of the eight- to nine-second gap those previous XX derivatives opened up over the road-going models on which they in turn were based. So it seems, for the time being at least, that the 1:11.9 lap time recorded by the 333 SP – an open-cockpit sports prototype from the late 1990s – will remain for now the fastest car this side of an F1 racer ever to lap the circuit. The outright record stands at under 56 seconds and belongs to Michael Schumacher in the ten-cylinder F2004 he drove to his seventh and final world championship. As for the FXX K's production, Top Gear reports that Ferrari will build fewer than 40 of them, and that they've all been spoken for – at a price of ˆ2.5 million (more than $3M) apiece. If you're not one of those forty fortunate souls to have put down their deposit, your best chance to see this rare beast in its natural habitat (at least until one of the XX track days hits a race track near you) are the live images above and the handful of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Amazing LaFerrari tribute watch more intricate than the real thing [w/video]

The Enzo had no companion watch, but its successor, the Ferrari LaFerrari, does. Created by Hublot "entirely in parallel with the car" and "alongside the Ferrari teams," the MP-05 LaFerrari tribute watch is a similar test of how much gobsmacking gadgetry can be packed into a chassis. The manually-wound watch has 11 barrels set in a spine down the center that work together to provide a 50-day power reserve. So yes, it does need to be wound, but only once every seven weeks.
Hublot says the movement, engineered in-house, has 637 components. It has more pieces than any other movement Hublot has ever designed, and it gets a tourbillon to further showcase the "demonstration of watchmaking virtuosity." The face is sapphire crystal, the case is black PVD titanium and features an open case-back, the strap is rubber with a PVD titanium buckle. Time is told via the barrels to the right of the the spine on the right - it's 10:05 on the watch above. To the left are the barrels displaying the amount of power remaining.
Hublot hasn't disclosed the price, so you know what that means. There will be 50 tribute watches made, each sent in a presentation case wrapped in Schedoni leather and carbon fibre and including the miniature power tool you need to wind the timepiece. You can read all about it in the press release below, and for true watch geeks there's also an in-depth wrists-on video of the MP-05, performed by ABlogtoWatch.com.