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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

What's the smarter investment, Ferrari stock or a Ferrari?

Fiat Chrysler Automobiles is gearing up to spin Ferrari off into its own company, and float some of its shares on the stock market. But buying and trading in Ferrari stock could face a rather unlikely competitor from within. As Bloomberg points out, the values held by classic Ferraris keeps going up, and by no small margin. Even something as relatively humble as the 80s-era Testarossa, for example, has nearly doubled in value over the past year alone. Meanwhile the value of some models – particularly those built in the 1950s, 60s, and 70s – have skyrocketed nearly seven-fold since 2006. Just look at the 250 GTO, one of the most coveted of classic Ferraris among collectors: not taking inflation into account, they were worth thousands in the late 60s, were already selling for hundreds of thousands in the 1980s, and by now are trading hands – on the rare occasion when they do trade hands – for tens of millions. One sold in 2004 for $10 million, and another in 2013 for over $50 million. Those kinds of increases can make a vintage Ferrari seem like a sound investment. That might make it difficult for Ferrari's stock to compete. The company hopes investors will view it as a luxury goods manufacturer along the likes of Prada, Hermes, or Louis Vuitton Moet Hennessy, the stocks of which tend to increase in value at a greater rate than those of most automakers. But even the best of those luxury stocks have merely doubled in value since 2006, compared to the aforementioned seven-fold increase enjoyed by some classic Ferraris over the same period. Add to that the prospect of actually getting to enjoy owning a classic Ferrari – albeit at the risk of damaging it and hindering its value – and the idea of investing in Maranello's products instead of its stock can seem like a much more enticing prospect. Related Video:

Ferrari 458 Challenge's door pummeled by passing Mazda

Sometimes, following the simplest rules of driving can make the biggest of differences. For example, had the driver of this Ferrari 458 Challenge racecar checked his mirror before getting out, maybe a passing car wouldn't have plowed into the door. Oops. A viral video has been making the rounds this week showing a nightmare scenario between a track-focused Ferrari and a pedestrian Mazda sedan. The Ferrari is seen slowly driving through a tight street before stopping to talk to somebody through his extremely tiny race-adapted window. The driver is told to park on the side of the street, while onlookers take photos and video. Unfortunately, the driver was so focused on parking and getting out, that he opened his door without checking for incoming traffic. The door swings open right before what appears to be a Mazda 3 drives through the street. The door is obliterated, and the video stops. The 458 Challenge debuted in 2010. It has a 570-horsepower V8 from the 458 Italia, but its weight, handling, and driving characteristics were significantly altered for racing. The gear ratios and transmission were adjusted for better low-end torque, it has stiffer springs and a lower stance, upgraded brakes, and thinner body panels. Right now on DuPont Registry, there are a variety of 458 Challenges for sale ranging from about $125,000 to roughly $200,000. All said, Challenge Ferraris are intended for track use only. Maybe the driver should have listened?