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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Infographic: Comparing the Veneno, LaFerrari and P1 supercars

This year's Geneva Motor Show served as the launch platform for three of the world's latest and greatest supercars. The Italians brought us the Lamborghini Veneno and the Ferrari LaFerrari, while the British unveiled the production version of the McLaren P1.
To put the three in better perspective - as if any of us will ever fully comprehend trio of million dollar coupes - the Aussies at Motoring.com built an infographic (click above to enlarge) that outlines what makes each of these cars so spectacular. Using unique colors to represent each of the vehicles, the team put together a variety of charts that focus on vital statistics, pricing, total production run and other parameters all designed to ease the process of digesting an overabundance of exotic goodness. We have uploaded the graphic full size in this link.

This computer-generated Ferrari 250 GTO carved from marble rocks

The Ferrari 250 GTO ranks as perhaps the most valuable production car ever made. In just the past two years, units of the ultimate '60s sports car have sold for $32 million, $35 million and maybe as high as $52 million. With just 39 of them ever assembled, these Ferrari owners are among a rarefied class of an already top-tier class of car collectors. So once you collect the ultimate car, then what do you do? How about buy a scale model of it hewn from a single block of Arabescato marble by stone specialist Lapicida?
Interestingly, no sculptor developed a leathery callouses on his or her hands over the hundreds of man hours surely necessary to create this work of art, nor were dozens of hand tools worn to the nub in the pursuit of this homage to Italian performance. To create the 1:3.6 replica of a 1962/1963 GTO, Lapicida simply laser-scanned an actual GTO and fine-tuned the resulting data in 3D modeling software. Then, the file was sent to a computer-controlled, five-axis mill to shape the marble, which was selected because the veining gave the illusion of speed. Finally, it was hand-finished to make sure the details were as crisp as possible. The completed model measures 47.2-inches long, 18.1-inches wide and 13.4-inches tall and retails for a tidy £30,000 - over $49,000 USD.
Impressive though it may be, it seems hard to imagine spending that sort of money on a car that you can't sit in or drive down the road. Then again, if you can afford to own a real 250 GTO, it's barely pocket change. Lapicida also takes commissions, so if you want a marble model of your car, they're happy to do it. Then again, if you just need your foyer retiled or your personal chef's is demanding an upgraded kitchen, they'll do that, too. Scroll down to get the full details on the model.