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Ferrari celebrates Singapore's independence with special F12

Singapore is marking 50 years of independence this year, and Ferrari is celebrating the occasion with a one-off F12 Berlinetta. The SG50 edition was ordered from the Tailor Made program by Ital Auto, the official Ferrari importer for the Southeast Asian metropolis. The model is distinguished by a special red and white livery that mirrors the colors of the Scuderia and the country's flag. The bodywork is done up in a custom shade of metallic red called (appropriately enough) Rosso Singapore. It's offset by Bianco Italia racing stripes, wheels, wing mirrors, and aero appendages, including the front spoiler, side sills, and rear diffuser. The treatment continues inside the two-seat cockpit with a mix of black leather and technical fabrics, offset by red and white accents and a Singaporean lion emblem on the headrests. The words "Singapore 50th Anniversary Edition 1/1" adorn the sill plate and lower rim of the steering wheel. Of course most of us will never see this particular F12 up close. But until Maranello takes the wraps off the anticipated enhancements for the Berlinetta, this gives us an idea of the possibilities available to buyers of the 12-cylinder super-GT. Related Video:

LaFerrari testing with turbo V6 F1 engine?

If Ford went and tested a NASCAR engine in a production Ford Fusion, it'd just be silly. Ferrari testing its new 1.6-liter, turbocharged V6 Formula One engine in a LaFerrari hypercar is not silly - it's excellent.
Now, we can't be certain if the video shown above is actually Ferrari's new F1 powerplant. Based on the big roof-mounted intake, the weird sounds coming from the camo'd LaFerrari and the teasers we've been hearing from other F1 engine providers, the race engine is a tantalizing idea.
The other possibility, perpetuated by our friends over at Road & Track, is that Ferrari is using the LaFerrari to test a next-generation powerplant. That looks good on paper, but this car strikes as being far too loud for any road legal engine. What do you think? What's Ferrari up to at Fiorano? Scroll down for the video and then let us know in Comments.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding