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Ferrari to debut new twin-turbo California in the spring

Ferrari hadn't made a turbocharged engine since the F40 ended its production cycle in 1992. But that all changed when it helped Maserati develop its new 3.8-liter twin-turbo V8. That turbo engine has so far been shoehorned into the Quattroporte, along with its 3.0-liter V6 cousin that also powers the smaller Ghibli. But soon it'll wear the Prancing Horse badge as further details emerge on the next-generation California.
Set to arrive in time for the spring (likely to be unveiled at the Geneva Motor Show in March), the new California will reportedly ditch its naturally-aspirated V8 in favor of a reworked version of the Quattroporte's twin-turbo unit, which at 523 horsepower and 479 pound-feet of torque is already considerably more muscular than the current California's 483 hp and 372 lb-ft.
The new California will likely be closely based on the outgoing model, but benefit from revised aluminum sheetmetal and an updated cabin with a new infotainment system - two areas in which the current model has scored low marks.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 458 Speciale A trots out its 597 sun-drenched ponies [w/video]

To say that Ferrari has made some powerful drop-tops over the years would be like saying the Pope has been known to make a couple of blessings here and there. There was the F50, the 575 Superamerica and the 599 SA Aperta, to name just a few. But this is the most powerful Spider it has ever made. Taking its curtain call at the Paris Motor Show today is the new Ferrari 458 Speciale A – successor to the F430-based 16M Scuderia Spider and lovechild of the 458 Spider and 458 Speciale. That means it's got the same 4.5-liter V8 – all 597 horsepower and 398 pound-feet of it – as the Speciale coupe, but with the folding aluminum roof from the Spider. Best of both worlds, as they say - especially with a 0-62 time quoted at three seconds flat. But since Maranello will only produce less than 500 of them, you'd better check it out in our gallery of live shots above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.