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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

These are the top 10 highest-grossing auctions of Scottsdale 2015

Scottsdale always brings some pretty high-value metal across the auction block, but this year saw a particularly pricey array of classics trade hands. In fact, Hagerty reports that, with over $292 million in total sales from the various auction houses present, this past holiday weekend saw an 18 percent increase over last year – the second-highest year-to-year increase in Arizona automobile auction history. The Pratte Collection auction handled by Barrett-Jackson sold to the tune of $35.5 million, accounting for a large portion of overall sales, but even without that staggering array of classics, there was still an enviable array of machinery on the block this year. The highest-value lot not only of this year's event but of any year prior was the 1964 Ferrari 250 LM that RM Auctions sold for $9.6 million. And as you might have guessed, Ferraris accounted for the lion's share of the top ten results this year – including the first, second, third, fifth, seventh, eighth and both the lots that tied for tenth place on the list. In fact, three out of the top ten were Ferrari 275s. Coming in second place was the 1966 Ferrari 275 GTB Competizione that Bonhams sold for $9.4 million, which – like the 250 LM – was also raced by Scuderia Filipinetti. It was followed by a '59 Ferrari 250 GT LWB California Spyder sold by Gooding & Company for $7.7 million. Barrett-Jackson sold a '66 Shelby Cobra 427 Super Snake for over $5M, Gooding handled a '62 Ferrari 400 Superamerica ($4M), and Barrett-Jackson's 1950 GM Futurliner brought in another $4M for charity. The remaining top ten was filled out by a '67 Ferrari 275 GTB/4 ($3.6M – RM), a '73 Ferrari 365 GTS/4 Daytona Spyder ($3.3M – RM), and a '54 Pontiac Bonneville Special Motorama concept ($3.3M – BJ), with a '66 Ferrari 275 GTB/2 Longnose and an '84 Ferrari 288 GTO tying for tenth place at $2.75M apiece by RM. Featured Gallery Top 10 at Scottsdale 2015 View 11 Photos News Source: Hagerty Ferrari Auctions Classics bonhams rm gooding hagerty

Ferrari IPO could come any day now

According to Bloomberg, Fiat Chrysler Automotive Sergio Marchionne told reporters at the Toronto Global Forum that the Ferrari IPO could come any day now. "We are days away from filing the prospectus," said Marchionne, who declined to confirm whether rumors of involvement from UBS Group AG, JPMorgan Chase & Co and Goldman Sachs Group were accurate. In addition to an expected filing in New York, Marchionne hinted that a secondary filing could take place in Milan, Italy. Although the FCA Chief Executive didn't offer any expected sum for Ferrari, he had previously suggested that an IPO for the iconic Italian brand could be worth $1 billion, ringing the registers to the tune of 10 percent of the company's $11 billion valuation. According to Bloomberg, that potential sum is significantly higher than its own internal figures indicate after taking a poll of analysts who we assume must know a heck of a lot more about such things than we do. Considering how close we apparently are to the actual filing, though, we probably won't have to wait long to find out. Another hot topic any time Sergio is the subject of reporter questioning is a potential merger with General Motors or another large, full-line automaker. It seems there aren't any new revelations to reveal on the consolidation front, though Marchionne told reporters there were no plans to mount a hostile takeover of GM or any "other, less optimal" partners. Related Video: News Source: BloombergImage Credit: STR/AFP/Getty Earnings/Financials Chrysler Ferrari Fiat Sergio Marchionne FCA