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Is the $1.4M LaFerrari sold out?

If you look at the stratospheric sticker prices on the latest generation of hypercars and wonder how an automaker could possibly justify it, bear in mind a few factoids. For one thing, even when the sticker prices start lower, they quickly balloon past the million-dollar mark. For another, automakers charge that much because they can, and don't seem to have much trouble selling them all.
Case in point: the new LaFerrari. While presenting the state-of-the-art supercar on CNBC, Ferrari North America CEO Marco Mattiacci revealed that all 499 examples that will be made of the hybrid hypercar - including those 120 earmarked for North America - have already been spoken for. This despite the $1.4 million asking price that makes it the most expensive Ferrari ever made.
Or the most expensive new Ferrari, we should say, because prices for the most collectable machines ever to roll out the gates at Maranello continue to rise. Figure you'll save a little and get LaFerrari's predecessor? Trading hands these days at prices approaching $2 million (around three times its original $660k MSRP), the Enzo is even more expensive. And that's just the scarlet tip of the iceberg.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari launches 2014 Formula One engine, tests it in a LaFerrari? [w/videos]

Ferrari is the last of the three engine manufacturers remaining in Formula One to reveal its 2014 power unit. Called the 059/3, like the Mercedes and Renault units it is a turbocharged, 1.6-liter V6 further boosted by an energy recovery system that is twice as powerful as before. The 2013 KERS was good for 80 horsepower, could power the car for six seconds and reduce a lap time by about 0.3 seconds. For 2014, the energy recovery system puts out 160 hp, powers the car for 30 seconds on full batteries and, according to Ferrari, can shave a massive three seconds per lap.
The car that surrounds this engine doesn't have a name yet - that will be chosen by Ferrari's social media followers in January from a selection of names provided by the Scuderia.
Ferrari didn't provide an audio sample of the power unit at its introduction, but a brief video taken at Fiorano has led folks to believe that the team has been testing the engine in a revised LaFerrari chassis. The clip shows a camouflaged version of the marque's new supercar fitted with a roof intake and sounding nothing at all like a V12 as it takes the hairpin and powers onto the straight.