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Race Recap: 2013 Korean F1 Grand Prix crazy enough for Psy [spoilers]

The end of qualifying for the 2013 Korean Formula One Grand Prix left us with five pairs: two chassis each from Infiniti Red Bull Racing, Mercedes-AMG Petronas, Lotus, Ferrari and Sauber. Yes, Sauber. The last time the Swiss team had two drivers in the top ten was Japan last year, when Kamui Kobayashi converted the grid spot into a podium.
But let's start at the front of the top ten, where Sebastian Vettel put his Red Bull on pole for the 42nd time in his career. He was followed by Lewis Hamilton in second place by two-tenths of a second, Mark Webber in the second Infiniti Red Bull, and Romain Grosjean in the Lotus in fourth. Out-qualifying teammate Kimi Räikkönen again, the Finn would line up in tenth. Nico Rosberg put the second Mercedes in fifth, Fernando Alonso got the first Ferrari into sixth ahead of teammate Felipe Massa, while Nico Hülkenberg led with the first Sauber in eighth, teammate Esteban Gutiérrez showing the promise he was hired for (okay, and his money) in ninth. Except they'd all move up a place because Webber had to serve his ten-place grid penalty after getting his third reprimand of the season in Singapore. That would get Sergio Perez in his McLaren into tenth. Yes, McLaren needed a grid demotion ahead to make it into the top ten.
It was an entertaining top ten that no one would have expected. When the red lights went out, we were treated to one of the most entertaining races of the year - it was Gangnam Style at 300 kilometers per hour.

Recap: 2013 Australian Formula One Grand Prix is all about the rubber [w/spoilers]

A pre-season full of talking points was swapped for a brand-new set of talking points after the running of the opening grand prix of the 2013 Formula One season. The consistency of the regulations from last year to this year and the triplicate dominance of Infiniti Red Bull Racing meant that no one would have been that surprised if the relative order of things remained the same. But teams found so many ways to switch things up that, in typical pre-season fashion, no one was ready to make any bets on in-season performance, and a couple of surprising players suffered the ignominy of getting it really wrong: McLaren knew it was in trouble from the very first test, while Williams drivers applauded their car as the best in years, only to have Pastor Maldonado call it "undriveable" on the very first day of practice in Melbourne.
And then there were those Pirellis, the Italian company talking up the fact that its super soft tires would only go off so quickly that it would force teams to pit at least twice during the race.
Even then, no one could have seen the first round of pit stops beginning on Lap 5.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding