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Typhoon Jebi destroys 51 Ferraris at dealership in Japan

The strongest typhoon to hit Japan in a quarter-century destroyed an estimated $9 million worth of Ferraris at an authorized dealership on Rokko Island, an artificial island in the city of Kobe, after sending three feet of storm surge into the showroom. According to Yahoo Japan, the storm surge from Typhoon Jebi destroyed 51 of 53 new and used Ferraris housed at the dealership, including some that had already been purchased. Employees reportedly tried to cover the entrance with tarps and sandbags, to no avail. Salt water reportedly seeped into the engine bays, so the vehicles were trucked away to be scrapped. The dealership will reportedly look to insurance to recoup its losses. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Typhoon Jebi slammed into Japan's west coast Sept. 4 with winds as high as 135 mph, leaving at least 11 dead and hundreds injured. It forced the closure of Kansai International Airport for three days due to flooding and after a tanker smashed into a bridge connecting the island airport to the mainland, damaging the bridge's girders. Around 3,000 passengers had to spend the night at the airport. Separately, about 100 cars at a seaside dealership in Nishinomiya in Hyogo prefecture burned after their electrical systems shorted out from sea water, reports said. Related Video:

Marchionne: all-electric Ferrari 'an obscene concept'

At the 2016 Geneva Motor Show, Ferrari Chairman Sergio Marchionne told reporters that Ferrari is not interested in building an all-electric car. "With Ferrari, it's almost an obscene concept," were his exact words. He added, "You'd have to shoot me first." This brings to mind another quote, this from Enzo Ferrari himself: "Aerodynamics are for people who can't build engines." Ferrari is, in its heart of hearts, an engine company. As Enzo Ferrari also said, "I build engines and attach wheels to them." Ferrari engines are beautiful things, as are the cars they power. There's a reason the Italian automaker displays its powerplants in its cars under glass like precious works of art. Of course, Ferrari did end up focusing on aerodynamics despite Enzo's remark. In racing as in business, you adapt or you get left behind. If you visit Ferrari's website, you can find a section on innovation. It's clear that the automaker prides itself on its technological advances (including aerodynamics, of course). It also values being a leader. "Each new model brims with technological innovation," it says, "solutions that pave the way for the rest of the industry and which are often picked up by other manufacturers at a later date." Ferrari follows nobody. The Italian marque may pride itself on being a holdout. As an automaker, it does things in the spirit of Ferrari, which is to say in the spirit of Enzo Ferrari. Former Ferrari Chairman Luca di Montezemelo said in 2011, "You will never see a Ferrari electric because I don't believe in electric cars, because I don't think they represent an important step forward for pollution or CO2 or the environment." Sports car manufacturers — Ferrari included — turn to electrification not just for efficiency, however, but also for performance. An electric motor can do certain things that an internal combustion engine simply can't. Who doesn't like being able to summon up loads of torque the very instant they first put a little pressure on the gas pedal? EVs can be spectacular to drive. Take the Mercedes-Benz SLS AMG Electric Drive and the Tesla Model S as proof of that. Marchionne's argument comes down to sound. He was not thrilled by the aural experience of driving a Tesla. Anyone with ears loves the sound of a Ferrari engine. Enzo said, "Race cars are neither beautiful nor ugly. They become beautiful when they win." While he was speaking about a car's visual aesthetic, it certainly applies to a car's sound profile as well.

Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video: