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Final Ferrari LaFerrari Aperta sells for $10 million

All Ferraris are expensive, but some are more expensive than others. The Ferrari LaFerrari Aperta is the current king of the mountain, with just 209 examples built, at least so far. A few weeks ago, the Italian automaker announced it would be building one last example, putting the total production number at 210. The car went up for auction this past weekend, and, with a final sale price of about $10 million, the car more than doubled the initial estimates of $3.5 million to $4.7 million. What's a few more million if it's all going to charity? The LaFerrari Aperta is basically the open-top version of the standard LaFerrari. The 210th example was built to celebrate Ferrari's 70th anniversary as an automaker. We're not sure that the owner of the 209th model will be too happy that their car is slightly less special, but we're sure they can drown their sorrows with a screaming V12. The 210th model will wear a special livery that's basically a few white stripes over classic Ferrari-red paint. $10 million is a lot of dough for a car that hasn't actually been built yet. Technically, the winning builder bought the rights to the 210th car, not the car itself. According to Autoweek, all proceeds from the auction will benefit Save the Children, an organization that helps disadvantaged children around the world. The LaFerrari Aperta just beat out this gorgeous 1 959 Ferrari 250 GT LWB California Spider by Scaglietti that sold for $9.5 million. Related Video: News Source: RM Sotheby's Green Ferrari Auctions Convertible Supercars ferrari laferrari ferrari laferrari aperta

Race Recap: 2014 24 Hours of Le Mans defines 'endurance'

Commenting on the rush of events that rocked beginning and end of the 24 Hours of Le Mans, Paul Truswell of Radio Le Mans said "the race is about the ability to endure, not just the ability of drivers to do what they do for a long time." The entire race machine, all the way down to the pit boards and radios, has to survive the stress and abuse of the entire day. This was the race to prove those words.
There were two Toyotas, two Porsches and three Audis, five of the seven led the race at some point, six of the seven ran in the top three. Toyota will be hugely disappointed that it didn't win when its car and drivers were so, so strong, but they gave Audi the kind of scare we haven't seen since the best of Peugeot's days, and Toyota did a better job of it even in the loss. Porsche blew away everyone's expectations, falling 3.5 hours short of a fairy tale ending that would have made Disney cry.
But Le Mans doesn't really do fairy tales. Well, not that fairy tale. Audi's Twitter handle during the event was #welcomechallenges. As usual, Le Mans answered for the entire field.

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video: