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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari looks to cut 20% total C02 emissions over 7 years

In the late 1970s, performance cars suffered a huge blow when the necessity for better economy and lower emissions crippled their power. It took nearly a decade for the horsepower to return. Today, we're in the middle of another push for greater vehicle efficiency, but don't expect another era of malaise this time. Instead, lightweight materials, turbos and hybrids mean that everyone can be happy. However, the pressure to clean up isn't just for the mass market, supercars must improve too, but Ferrari at least seems to be taking on the challenge in stride.
Ferrari Powertrain Director Vittorio Dini recently told Automotive News Europe that the Prancing Horse will improve its current average C02 emissions of 270 grams per kilometer by 20 percent by 2021, to reach about 216 grams of C02 per kilometer. To achieve these lofty ambitions, the company will exploit a relatively simple path. "In the future, all of our V8s will use turbos," said Dini said to ANE. Also, its V12s will use hybridization because it'll be a better choice for them compared to the heat of multiple turbos, he claimed.
The first steps of this strategy are already in front of us. The new California T ditches its naturally aspirated V8 in favor of a smaller displacement, more powerful turbocharged unit, and the LaFerrari is already using the hybrid V12. Dini's quote certainly lends some credence to the rumor that the 2015 refresh for the 458 Italia may use an even more powerful version of the California's turbo V8. With a new Ferrari model planned for each year between now and 2018, the Prancing Horse seems unperturbed by any threats posed by emissions.

'Ferrari' is an oft-banned search term in China, but why?

The Internet has been a boon for car enthusiasts; after all, information about any car ever made is available at a few taps of the keyboard, whenever you'd like. Unfortunately, some Chinese motor heads are not quite as lucky because state censors have been intermittently banning searches for Ferrari on the country's micro-blogging sites, according to Time.
The problem has nothing to do with Maranello's supercars; it's what they represent. The Prancing Horse has become the symbol for so-called "princelings," wealthy young Chinese who use their parents' privileges in the Communist elite to afford luxuries.
The first bout of censorship came in 2011 when the son of then-high-ranking politician Bo Xilai was spotted cruising around Beijing in a red Ferrari, a vehicle much more expensive than he should have been able to afford. It started trending on Chinese social media, and censors began blocking searches for Ferrari in the car's red color. The Italian brand was censored again briefly in 2012 when a Chinese investor crashed his Prancing Horse into two other cars in Singapore.