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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Weekly Recap: Ferrari looks to reclaim old success with new manager

Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. It was a rough year for Ferrari, and the Scuderia conducted its season-ending tests in Abu Dhabi this week with a view toward a fresh start in 2015 with new leaders and a new ace driver. Though plenty of other Formula One teams were disappointed with their finishes in 2014, Ferrari was perhaps the most eager to put this season in its rear-view mirror. The Scuderia finished a distant fourth in the Constructors standings with 216 points, well behind No. 1 Mercedes (701 points), and Ferrari failed to win a single race as the Silver Arrows dominated the grid. It was an especially bitter pill for a team that claims 16 Constructors championships and 15 Drivers titles – the most in history – and is the only surviving team from F1's first season, 1950. Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. Ferrari named Philip Morris executive Maurizio Arrivabene as team principal. He replaced Marco Mattiacci, who held the job for only seven months after taking over for Stefano Domenicali, who resigned in April amid the Scuderia's early-season struggles. Phillip Morris (through its Marlboro brand) is a key Ferrari sponsor, and that played a role in Arrivabene's ascension. Still, he's no stranger to F1, and has been intimately involved in the Ferrari-Marlboro partnership. He also has served as the sponsors' representative on the FIA's F1 Commission since 2010. In a statement, new Ferrari chairman Sergio Marchionne said: "We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula One, we need a person with a thorough understanding not just of Ferrari, but also of the governance mechanisms and requirements of the sport." Arrivabene's background is primarily in marketing and communication, and most recently he held the title of vice president of consumer channel strategy and event marketing for Philip Morris. He has been with the company since 1997. Arrivabene now leads a team that's rife with change. Marchionne took over in October when longtime boss Luca di Montezemolo quit in a disagreement about Ferrari's future, and the company itself will be spun off from parent Fiat Chrysler Automobiles in 2015.

Ferrari reveals LaFerrari-based FXX K in Abu Dhabi

Ever since Ferrari revealed the latest evolution of its flagship hypercar series with the debut of LaFerrari at the Geneva Motor Show last year, the question on everyone's mind – aside from how it would stack up against rivals like the McLaren P1 and Porsche 918 Spyder – is what it would look like in its ultimate, unhinged, track-focused iteration. But now we need wonder no more as the Prancing Horse marque has revealed the new FXX K. The what-letters-now, you ask? FXX K. The name is drawn from the Enzo-based FXX that kicked off the company's client development program the better part of a decade ago, but with an extra letter tacked on to signify the KERS hybrid system on board. In the FXX K, that system has been further optimized: the electric motor now delivers 187 horsepower (instead of 160) and the 6.3-liter V12 has been boosted to 848 hp (up from 789) for a total output of 1,035 prancing ponies – a solid increase from the 950 hp in the road-going LaFerrari, but at 664 pound-feet, it's down in the torque department by 51 lb-ft. Of course output isn't the end of the story, and as you can see the scarlet-clad engineers in Maranello have focused a considerable amount of energy on optimizing the aero package. The front end gets a two-part splitter derived from Ferrari's victorious GT racing program, with vertical fins along the flanks, side skirts extending between the wheels, a dynamic rear wing, vertical fin and a giant diffuser. All of this and more contributes to as much as 50 percent more downforce, aided by increased mechanical grip from the Pirelli racing slicks, with carbon-ceramic brake discs measuring 15 inches across (plus or minus, front to rear) to keep it all in check. Unveiled at Ferrari's Finali Mondiali event at the Yas Marina Circuit in Abu Dhabi, the FXX K also boasts a recalibrated electronic differential, traction control, ABS, Racing SSC (Side Slip Angle Control) and a four-mode Manetinno dial on the center console to switch between levels of electric boost. In short, Ferrari has pulled out all the stops, and we wouldn't be surprised to see the FXX K taking the Fiorano lap record for anything this side of an F1 car. The record is currently held by the 333 SP at 1:11, nine seconds ahead of the road-going LaFerrari's 1:20. That's roughly the same differential between the FXX and the Enzo on which it was based, or the 599XX Evoluzione and the 599 GTO.