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Ferrari looks to cut 20% total C02 emissions over 7 years

In the late 1970s, performance cars suffered a huge blow when the necessity for better economy and lower emissions crippled their power. It took nearly a decade for the horsepower to return. Today, we're in the middle of another push for greater vehicle efficiency, but don't expect another era of malaise this time. Instead, lightweight materials, turbos and hybrids mean that everyone can be happy. However, the pressure to clean up isn't just for the mass market, supercars must improve too, but Ferrari at least seems to be taking on the challenge in stride.
Ferrari Powertrain Director Vittorio Dini recently told Automotive News Europe that the Prancing Horse will improve its current average C02 emissions of 270 grams per kilometer by 20 percent by 2021, to reach about 216 grams of C02 per kilometer. To achieve these lofty ambitions, the company will exploit a relatively simple path. "In the future, all of our V8s will use turbos," said Dini said to ANE. Also, its V12s will use hybridization because it'll be a better choice for them compared to the heat of multiple turbos, he claimed.
The first steps of this strategy are already in front of us. The new California T ditches its naturally aspirated V8 in favor of a smaller displacement, more powerful turbocharged unit, and the LaFerrari is already using the hybrid V12. Dini's quote certainly lends some credence to the rumor that the 2015 refresh for the 458 Italia may use an even more powerful version of the California's turbo V8. With a new Ferrari model planned for each year between now and 2018, the Prancing Horse seems unperturbed by any threats posed by emissions.

Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.