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Who would win in a race if the Super Bowl teams were cars?

Until the last down is played this Sunday, we will have the annoyance pleasure of listening to analysts bicker between who will win the Super Bowl, not unlike automotive analysts who do the same thing with cars. If I had a dollar for every conversation about what car would win against another on a specific track, I wouldn't be buying the raw avocados this year for my guacamole. Instead I would be purchasing organic avocados and have the guacamole served in a Ferrari-themed bowl. Yes, those exist. Even so, we still watch year after year knowing full well that the pre-game analysis typically adds up to less than what is left over in the chip bowl after the last guest leaves. Let's take a different approach to analysis this year, let's compare these teams to their vehicle equivalent to decide who would win in a fair race. How do you determine a fair race? When I think of a fair race I think of the Nurburgring. A track that is 12.9 miles, has 1,000 feet of elevation change, and is famously nicknamed The Green Hell by famed driver Jackie Stewart. Although your Supra may beat The Flash himself in a straight line, chances are once you push it to the limits on a 12.9-mile track your brakes will smell like a bonfire and your suspension will have gone into cardiac arrest twice. So if we're racing The 'Ring, what are we driving? To best answer that question we must determine what characteristics define these teams. Not being someone who knows more about my fantasy league than my significant other, I can only go off what I have heard from "experts." The Panthers are honestly known for Cam Newton. Cam is a versatile, fast, brash, and fairly young quarterback. He apologizes for nothing and has Ali-like confidence that shows in his choice of Liberace-type attire. Although he looks to be the favorite, he hasn't yet won a Super Bowl and the team's second-half performances are less than climatic. In racing terms, he has won a lot but no one has seen him race in the dark at the 24 Hours of Le Mans. The Panthers have a ton of acceleration, a brand new chassis, and a driver who is hungry for that first big win. On the other side of the track are the Broncos. It seems as though the Broncos are known for two things, a nostalgic quarterback and a defense that could strike fear into a Honey Badger. If the Broncos were just one component of a vehicle they would be the brakes, and these brakes are outfitted for a locomotive.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding