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Ferrari family won't sell stake in company

Ferrari may be splitting off from the Fiat Chrysler Automobiles group and launching its IPO independently, but those stocks it's going to float are coming out of Fiat's hands. The small portion still held by the Ferrari family looks destined to stay in their control for the time being. According to the latest report from Reuters, Enzo's son Piero says he has no intention of selling any of the 10 percent interest he and his family hold in the company founded by his late father. "I have never sold and I have no intention of doing so," said Piero, as quoted in the report. Piero Ferrari is the illegitimate son of Enzo Ferrari and his mistress Lina Lardi. His half-brother Dino died in his twenties from complications associated with muscular dystrophy, and in accordance with Italian custom, Piero was only acknowledged as Enzo's heir after the death of the father in 1988. Representing the family's holdings, Piero still acts as vice-chairman of the company but devotes his day-to-day to running aerospace manufacturer Piaggio Aero. News Source: ReutersImage Credit: Marco Vasini/AP Earnings/Financials Ferrari stock piero ferrari

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari planning six-cylinder Dino revival?

Ferrari swore up and down when it was developing the California that it wouldn't be an "entry-level" model. Whether that ultimately proved to be the case or not is up for debate, but it seems that the Prancing Horse marque is now preparing to launch a properly more accessible model in the near future. According to Motor Trend, Maranello is working on a new six-cylinder sports car to serve as the point of entry for new customers – especially in China. Tax implications there could mean the V6 would displace less than 3.0 liters, but likely pack a pair of turbochargers to ensure that output and performance live up to the Ferrari standard. Tipped to arrive in 2019, the six-cylinder model could materialize as a revival of sorts of the Dino line. Named after Enzo Ferrari's first-born son, the Dino sub-brand used mostly six-cylinder engines to take on the Porsche 911 on and off the track. The Dino 206 GT emerged in 1968, evolved into the larger-displacement 246 the following year and ultimately gave way to the very different, eight-cylinder, four-seat 308 GT4 in 1973, later to be rebadged as a proper Ferrari once the Dino brand was put to rest in '76. It's worth noting that Ferrari developed the 3.0-liter twin-turbo V6 for the Maserati Ghibli and Quattroporte, which would presumably serve as the basis for the new entry-level Ferrari. Though FCA typically endeavors to keep its brands from competing directly with one another, Maserati is due to release a production version of the Alfieri sports car concept within the next couple of years, powered by that same engine, and could share its underpinnings with the Ferrari model in question. The six-cylinder Prancing Horse could carry a price tag of around $180,000 to take on the likes of the Porsche 911 Turbo, Mercedes-AMG GT, Audi R8 and the Sports Series which McLaren just kicked off with its new entry-level 570S. Related Video: News Source: Motor TrendImage Credit: Newspress Ferrari Coupe Performance v6 ferrari dino