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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari celebrates at Hong Kong's Asia World Expo

More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.

Ferrari launches F14 T and yet another Formula One nose

Ferrari CEO Luca di Montezemolo said of the 2014 Formula One season, "It's time to win." This is the chassis that's meant to do it, and it is also Exhibit C in this wild, function-over-form F1 pre-season: the Ferrari F14 T. The low, trunk-like snout is another imagining of the year's regulations, after the probing proboscides found on the McLaren and in the image of the coming Williams. The public name of the chassis internally called 665 was chosen by Ferrari's social media fans, F14 T referring to the brand, the year and the turbocharged powerplant, not the McDonnell-Douglas F14 Tomcat.
The 60th Ferrari to contest an F1 season, it keeps the pull-rod front and rear suspensions of cars from the last two years but little else. The narrower front wing, having to package and cool the additional power unit equipment, reworking the rear wing and even moving to brake-by-wire has changed every other aspect of the car.
Fernando Alonso is hoping the F14 T will make the fifth time the charm; in his fifth year with the team, he wants to win the championship this year instead of coming in second again, just like Michael Schumacher won his first title with Ferrari after five years with the team. Our guess is that Kimi Räikkönen has no opinion on anything other than winning races and getting paid for it. A press release below offers a number of details, while the high-res gallery above to can help prepare you for what's coming.