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Ferrari stock demand exceeding supply

As with the Ferrari cars, so it is with shares in the company's initial public offering: When Ferrari has a limited quantity of something to sell, demand far outstrips supply. Investors told banks weeks ago that bids for the $1 billion in stock – up to 18.89 million shares – would exceed the number of shares available over the entire expected range of $48 to $52. Ten percent of the company is going on the block' Bloomberg reports that the books close on the IPO on Monday at 4:00 pm. The final price will be set on Tuesday, and trading will begin Wednesday under the ticker symbol RACE on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, will hold onto the ten-percent stake he currently has in the company. Fiat Chrysler will disburse the final 80 percent to its investors sometime in 2016. In combination with spinning Ferrari off from its parent company next year, the share sale is expected to put $4 billion into Fiat Chrysler coffers, which will be used to help fuel the growth of Alfa Romeo, Jeep, and Maserati. Assuming all goes to plan, Bloomberg says Ferrari will be valued at roughly $12 billion, a number $1 billion greater than the valuation Fiat Chrysler CEO Sergio Marchionne put on Ferrari earlier this year and higher than the brand's own internal assessment. Related Video:

Future Ferraris could be based off single, modular platform

Thanks to its imminent initial public offering, Ferrari sits at the precipice of being an independent sports-car maker for the first time in decades. With Sergio Marchionne still at the helm, expect the famous brand to push even harder to grow sales around the world. According to an investigation of the company's future by Automobile, the next-generation of Ferraris could ride on a shared, modular platform and embrace turbocharging even more. Modular underpinnings, like Volkswagen's MQB or Volvo's SPA, are hugely popular in the industry because they let automakers cut development time and share more parts among models. According to Automobile, Ferrari is prepping an aluminum space frame that could support front- and mid-engine models. The design would also allow electronics, suspension parts, and powertrains to be shared among the Prancing Horse's vehicles. The first Ferrari using this platform could be the next-gen California, which is predicted to launch around 2017. The more aggressively styled hardtop convertible could also have an entry-level version with a twin-turbo 2.9-liter V6, possibly shared with the Alfa Romeo Giulia Quadrifoglio. Contrary to previous rumors, Automobile reports that the Dino might not be getting this engine, but instead could pack a bespoke, 600-horsepower V6 behind the driver. The coupe would carry a price tag of around $200,000. Also, look for Ferraro to celebrate its 70th anniversary in 2017 with a car Automobile refers to as the LaFerrarina, because it would use the LaFerrari's platform for a grand-touring model. Related Video:

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.