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1964 Ferrari 250 GTO sees Petrolicious embracing gorgeousness

We've never, ever accused Petrolicious of slacking when it comes to the quality of cars it features. Each week brings a new, exciting, rare vehicle that has some special quality or provenance to it. But this week's video... it's beyond everything else the series has ever done.
That's because it stars the legendary Ferrari 250 GTO, also known as (possibly) the most expensive vehicle ever sold. Only 36 were ever built, and this particular 1964 example was the first of the Series II range. Rather than some tinkerer or restorer behind the wheel of this masterpiece, Derek Hill, son of the first American Formula One World Champion, Phil Hill, is on hand for the interview and is slotted into the tight cockpit of the Rosso Corsa masterpiece.
This particular GTO was raced multiple times by Hill Sr., and it recorded wins at Daytona and Nassau, thanks in part to its 300-horsepower, 3.0-liter V12 engine. That makes it a bit special for the younger Hill, who can speak with some authority about this car's provenance - and wheel it rather well himself, as he's a fairly accomplished racer in his own right. Of course, if you're like us, you'll forget everything Hill says and will go completely slack-jawed as soon as that V12 starts to sing.

Crashing a Ferrari was the best life lesson I've ever had

I screamed out a string of expletives as the gleaming Rosso Corsa-bodied F430 spun sideways through the curve, locking up the brakes, and sending the $240,000 Italian masterpiece sliding into the forest, coming to an abrupt and grinding halt, narrowly missing the tree line and avoiding my untimely death. As the proverbial dust had settled, I knew that I had been through one of the most harrowing experiences of my life and I was alive to tell the story. I knew for sure I would never live this down, not financially and definitely not socially ... or so I thought. Big mistakes often have a polarizing effect where on-one-hand we don't have a real way to know the scope of the damage and this results in fear of the unknown, but on the other hand we usually know we're okay and this results in strange internal calmness. For me this experience led to a major life lesson, an amazing story to tell, and a level of humility that served to be instrumental in all of my future endeavors. Throughout my entire childhood I had built up an obsession with Ferrari. I grew up with a poster of a yellow F355 Spyder above my bed, and like many kids I admired fast, ridiculous, and unattainable cars. Fast forward to adulthood, I found an opportunity that coincided with my love for these cars and a chance to drive one from the lauded brand as a birthday present to myself. A local exotic car rental business had a package that allowed you to test drive six exotic cars from various manufacturers, each more colorful and ostentatious than the last. I knew this was my chance to come up close and personal with the cars of my dreams. That is, until the whole experience went awry. On the day of my dream car tour, I drove myself and a friend to the New Jersey headquarters of the rental company. Greeted by nearly two dozen of the finest exotic vehicles available for purchase, doors open, the visual experience alone proved to be astounding. In addition to completing a slew of legal paperwork, we were all required to watch an introductory safety briefing, complete with photos of various past mishaps on the tour. The instructor stressed the importance of safety and actions we should take care to avoid. Our carefully planned route along the winding hills of Harriman State Park were detailed prior to departure. Each of the six drivers for that day would take their allotted turns at commanding two-Lamborghinis, two-Bentleys, one-Maserati and one-Ferrari.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding