2007 Ferrari F430 Spider F1 Red/tan Beautfuil Classic F430 Daytona K40 Carbon!!! on 2040-cars

Auto blog

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Dolphins Lineman Richie Incognito Takes Baseball Bat To Own Ferrari

Concerned neighbors called police to the home of Miami Dolphins offensive lineman Richie Incognito Wednesday after seeing a baseball bat laying next to his battered new black Ferrari FF. They feared the football player had been the victim of a vandal, when actually it was Incognito himself who trashed his own car. CBS Miami reported Incognito took the bat to his car in a fit of rage. There were red shirts hanging from the car with Incognito's name written on them, according to TMZ. Fox 10 reached out to Incognito for an explanation as to why he would batter his own luxury sports car. "Oh that was that was just me venting, that was self expression, that's a piece of art," Incognito told Fox 10. "The happiest day of my life was when I got that car and now the second happiest day will be when I donate it to charity." Incognito has struggled with anger management issues in the past. He wrecked his car just weeks after an NFL investigation found him and two other offensive linemen had engaged in harassing fellow teammates. In 2009 he was named the NFL's 'dirtiest player.' Incognito was suspended from play in November, but had the suspension lifted earlier this month. Related Gallery Consumer Reports 2014 Top Picks View 11 Photos Weird Car News Ferrari

First Ferrari LaFerrari hits the auction block

If you haven't laid down your $1.4 million to be one of 499 people to own the new Ferrari LaFerrari by now, then you're already too late. Fortunately, Ferrari's new hybrid supercar has just been listed by German auction site SEMCO Gmbh, meaning that you still have a shot at owning one, but it'll cost you - dearly.
With just 124 miles on the odometer, this particular LaFerrari is being listed at 2.38 million euros - more than $3.2 million USD. But hey, at least that includes the Value Added Tax, eh? If the seller manages to command that asking price, it would be an incredible return on investment every bit as fast as the car itself, which in case your mind needs refreshing, is very fast indeed. Top Speed? Try 217 miles per hour and a 0-60 time of under three seconds.