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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 250 California fit for Ferris may sell for millions

Planning on playing hooky for a day of adventure in, say, Chicago? You're going to need the right set of wheels. Something like the Ferrari you see here ought to do the trick. Coming up for auction at Amelia Island, this 1961 Ferrari 250 GT SWB California Spider is one of just 56 made – only 37 of which have those highly sought-after covered headlights. The short-wheelbase model followed the previous long-wheelbase version and featured a number of upgrades, including timeless coachwork by Scaglietti, a more nimble chassis, and four-wheel disc brakes. This particular example – bearing the VIN 2871 GT in classic red over black – starred alongside Sophia Loren in the film Ieri, Oggi, Domani. It was sold new in 1961 to Italian industrial designer Giangranco Frattini, who owned it for 17 years before selling it to one Terzo Dalia in 1978, who in turn sold it to its current owner in 1985. This represents the first time it's being offered for public sale. Gooding & Company anticipates it will fetch a good $16 million (give or take) when it crosses the auction block on March 11. That would, according to the records at Sports Car Market, put it right in the range of what California Spiders have been selling for in recent years – the record currently standing at $18.6 million paid for the Baillon barnfind example in Paris a year ago. If you have the means, to paraphrase our childhood hero, we highly recommend picking one up. Related Video: Gooding & Company Unveils Iconic 1961 Ferrari 250 GT SWB California Spider To Highlight Amelia Island Auction The Quintessential Ferrari 250 GT with Limited Ownership from New and Cinematic History SANTA MONICA, Calif. (February 12, 2016) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars, is privileged to announce the addition of a 1961 Ferrari 250 GT SWB California Spider (estimate $15,000,000-$17,000,000) to be sold at the Amelia Island Auction on March 11, 2016. This highly coveted Ferrari is the 22nd SWB California Spider built and one of only 37 covered-headlight examples produced. Remarkably, it has been in the loving care of the current owner for over 30 years. "We are thrilled to present this California Spider to our clients," states David Gooding, President and Founder of Gooding & Company.

Ferrari's Enzo successor to cost 1M euros?

If you're planning to pick up the newest hypercar from Ferrari, you may need to do more than save your pennies. Automotive News Europe reports the Enzo successor will cost more than 1 million euros, or $1.34 million at current conversion rates. That's before taxes, too. All told, Ferrari will build just 499 examples of the tentatively named F150 according to reports. The Italian automaker has neither confirmed nor denied the price or production figures, though Fiat CEO Sergio Marchionne has said the machine is already sold out worldwide.
We do know the hybrid will serve up more than 900 horsepower thanks to a new naturally aspirated V12 direct-injection engine and an electric motor. The automaker says its HY-KERS hybrid system has cut fuel consumption by some 40 percent. Of course, adding an electric motor to the party has added some 330 pounds to the driveline, a fact Ferrari has offset by using carbon fiber for the machine's chassis. Word has it the F150 will have a curb weight similar to the Enzo at a shave over 3,000 pounds.