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Twin LaFerraris roar around Fiorano

What could possibly be better than a Ferrari LaFerrari running at full clip on the Italian brand's Fiorano test track? The answer is obviously two LaFerraris, both doing hot laps. So far as we know, this is the first time we've had an unadulterated listen - outside of the car, that is - to the latest Ferrari hypercar when it's being ran hard. There's no voiceover or music, just that righteous, hybridized V12.
We're told that the first LaFerrari, without camo, is a production model, while the other car is said to be testing a different exhaust setup. It sounds slightly different, and according to the videographer, it was noticeably louder than the production car. Take a look below for the full 2:48 of Italian V12 noise.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Would you pay $2 million for a Ferrari F50? [w/video]

The F50 may not have been the finest of Ferrari's flagship supercars, but it remains a collector's commodity just the same – and its value keeps rising. F50s are already trading hands at upwards of $1 million apiece – and this year, at least one is expected to fetch upwards of $2.5 million. Ferrari launched the F50 in 1995 as the successor to the legendary F40 that came before. It eschewed the twin-turbo V8 that powered the 288 GTO and F40 for a naturally aspirated V12, setting the stage for the Enzo and LaFerrari that followed in the series. That high-revving 4.7-liter engine, according to Ferrari, was derived from the unit used in the actual F1 car from 1989 (known as the F1-89, naturally). This engine served as a stressed member of the chassis, mounted behind a carbon-fiber tub. With its removable hardtop, the F50 remains the only model in Maranello's flagship series (excluding the Enzo-based Maserati MC12) that offered an open cockpit. It was all very F1-like, but was barely any faster (if at all) than its iconic predecessor. Only 349 F50s were made, each carrying a half-million-dollar price tag. That would be a good $750k in today's money. Still, it is part of a highly collectible series. Only 349 were made, each carrying a half-million-dollar price tag that seemed astronomic at the time in the mid-'90s. That'd be about $750k in today's money, but it's still a far cry from what they're trading at these days. Last year alone, RM Sotheby's sold two F50s at auction: one in May at Villa d'Este for just under $1.4 million, and another at Pebble Beach (as part of the Pinnacle Portfolio) for nearly $2m. This compared to just a few years ago when they were selling for six figures, not seven, prior to 2013. At this early point in the year, two major auction houses have already announced consignments of F50s. RM has one (pictured above) on the docket that's estimated to sell for a good $1.5m. It's sure to be one of the top sellers in a couple of weeks at its sale in Paris during the Salon Retromobile (where Artcurial has another Ferrari for sale at over $30m). Gooding & Company has one lined up as part of the Tony Shooshani Collection. That example (depicted in the video below) was displayed at the 1995 Tokyo Motor Show and was owned by Jacques Swaters (of Ecurie Francorchamps fame). It has only 1,100 miles on the odometer and is expected to fetch between $2.5m and $2.9m, which would set a new record for the model.