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Ferrari celebrates at Hong Kong's Asia World Expo

More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.

Ferrari IPO could come any day now

According to Bloomberg, Fiat Chrysler Automotive Sergio Marchionne told reporters at the Toronto Global Forum that the Ferrari IPO could come any day now. "We are days away from filing the prospectus," said Marchionne, who declined to confirm whether rumors of involvement from UBS Group AG, JPMorgan Chase & Co and Goldman Sachs Group were accurate. In addition to an expected filing in New York, Marchionne hinted that a secondary filing could take place in Milan, Italy. Although the FCA Chief Executive didn't offer any expected sum for Ferrari, he had previously suggested that an IPO for the iconic Italian brand could be worth $1 billion, ringing the registers to the tune of 10 percent of the company's $11 billion valuation. According to Bloomberg, that potential sum is significantly higher than its own internal figures indicate after taking a poll of analysts who we assume must know a heck of a lot more about such things than we do. Considering how close we apparently are to the actual filing, though, we probably won't have to wait long to find out. Another hot topic any time Sergio is the subject of reporter questioning is a potential merger with General Motors or another large, full-line automaker. It seems there aren't any new revelations to reveal on the consolidation front, though Marchionne told reporters there were no plans to mount a hostile takeover of GM or any "other, less optimal" partners. Related Video: News Source: BloombergImage Credit: STR/AFP/Getty Earnings/Financials Chrysler Ferrari Fiat Sergio Marchionne FCA

Ferrari stock demand exceeding supply

As with the Ferrari cars, so it is with shares in the company's initial public offering: When Ferrari has a limited quantity of something to sell, demand far outstrips supply. Investors told banks weeks ago that bids for the $1 billion in stock – up to 18.89 million shares – would exceed the number of shares available over the entire expected range of $48 to $52. Ten percent of the company is going on the block' Bloomberg reports that the books close on the IPO on Monday at 4:00 pm. The final price will be set on Tuesday, and trading will begin Wednesday under the ticker symbol RACE on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, will hold onto the ten-percent stake he currently has in the company. Fiat Chrysler will disburse the final 80 percent to its investors sometime in 2016. In combination with spinning Ferrari off from its parent company next year, the share sale is expected to put $4 billion into Fiat Chrysler coffers, which will be used to help fuel the growth of Alfa Romeo, Jeep, and Maserati. Assuming all goes to plan, Bloomberg says Ferrari will be valued at roughly $12 billion, a number $1 billion greater than the valuation Fiat Chrysler CEO Sergio Marchionne put on Ferrari earlier this year and higher than the brand's own internal assessment. Related Video: