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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Race Recap: 2014 Italian Grand Prix goes heavy on rescue and recovery

In the two weeks it's taken Formula One to move from Belgium to Italy, fleet-footed rumor has outrun the driver transfer market - Fernando Alonso can't issue enough denials of a departure from Ferrari, McLaren isn't sure what it wants to do with its drivers, Lotus has found out why it stinks this year and that the problem can't be fixed this year, and Nico Rosberg is said to have donated a team-ordered six-figure fine to charity to atone for his Belgian waffling. Oh, and Lewis Hamilton regained his pole-grabbing form.
That's how the Mercedes AMG Petronas man found himself at the head of the grid for the Italian Grand Prix, ahead of his teammate Rosberg by a quarter of a second. And because the high-po Monza circuit loves a high-po Mercedes engine, Valtteri Bottas and Felipe Massa lined up in third and fourth for Williams, followed by Kevin Magnussen and Jenson Button in their McLarens. Alonso flattered the Ferrari again, lining up seventh, followed by the Infiniti Red Bull Racing duo of Sebastian Vettel and Daniel Ricciardo, but Sergio Perez in the Sahara Force India would make it seven out of ten for the Mercedes HPP engine program.
When the lights went out to start the race, Hamilton - and a few other top drivers - discovered that the work of recovery wasn't finished.

Logic3 classes up headphones with Prancing Horse

White earphones too bland for you? Black too slow? Your otherwise high-end cans just not expensive enough? Logic3 hopes to remedy your plight with its new line of Ferrari-branded earphones and headphones.
Logic3's Cavallino line is intended for the well-heeled audio enthusiast with aluminum housings covered in hand-stitched, lambskin leather. The Scuderia collection is also built with aluminum but instead of leather, the earphones' colors closely match those of the Ferrari F1 team. Yellow badges and aluminum grilles complete the look.
Both lines also include over-the-ear headphones and Bluetooth compatible dock station speakers. The Scuderia line headphones mimic the look of hearing protection worn by F1 pit crews.