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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Creative minds build lightweight Lambos and Bugattis with cardboard and pedals

As manufacturers continue their quests to reduce the weight of their vehicles, they switch out heavy steel for lighter materials such as aluminum, carbon fiber, titanium, and sometimes even magnesium. But they've been ignoring a cheap alternative that is widely available: cardboard. Leave it to two visionaries from Vietnam to crack the code and build supercars and superbikes out of the versatile paper product. Vietnamese YouTube channel NHET TV, via CarScoops, might only have a year under its belt, but in that short amount of time, it has amassed more than 350,000 subscribers. What initially started out as a random collection of harmless pranks, trolls, and makeshift time-killers has blossomed into an entertaining channel of ultra-low-budget car and motorcycle builds.  The first video posted is a paper plane competition, but the second video shows the first appearance of a vehicle, a Ducati Panigale made out of cardboard and a bicycle. This isn't like Paper Mario with a two-dimensional silhouette, it's a close-enough three-dimensional replica. That project was admittedly pretty rough, but the work has only improved as the channel has matured.  Throughout the past year, NHET TV has stuck with high-performance transportation for inspiration. They've built projects that mimic a Lamborghini Sian, a Lamborghini Aventador SVJ, a Ferrari LaFerrari FXX K, a Bugatti Chiron, a BMW S 1000 RR, and a Yamaha YZF-R6, among others. Some of the builds, such as the Bugatti, go beyond the typical cardboard-body-on-bicycle-frame. As seen in the video below, the NHET TV built a tubular frame for the car using spare bike parts that they welded together. The Bug even has a custom steering column and steering wheel, though the high-quality model continues to use bike chains and pedals for power. The SVJ might be the most advanced vehicle, as it has a real engine for power and has custom reverse gearing. These guys are creating fun out of the limited resources they do have, and that's what right now is all about. Enjoy the videos below and watch more on the full NHET TV channel.

EV West launches monthly EV Show, starts with electric Ferrari project

The folks over at the EV West conversion shop are no strangers to video cameras, having put up a fair amount of footage on their YouTube channel over the years. Now though, they've decided to make their appearance on the web a more regular affair with the debut of the monthly EV Show. It aims, they say, to bring viewers the latest news in the electric vehicle industry, product information and a look at some of the projects they're working on. The outfit has had a hand in building and converting some notable vehicles in the past, but to kick off the new program, it's engaged in something special: the (re)making of an electric 1978 308 GTS Ferrari – a model made famous by its role in the Magnum P.I. television series. This particular vehicle had fallen victim to a fuel fire, though enough of the original non-necessary bits were in good enough condition to be sold off to help pay for part of the electro-restomod. After stripping the entire vehicle down, the build up will begin, and the components planned to bring this baby back to life are very interesting in their own right. For instance, the battery. Though the show hosts cagily don't mention the source of the pack, it's pretty clear it will be made of modules originally housed in a vehicle sporting a Tesla drivetrain (we suspect the 2nd-generation Smart ED.) The power will flow from these mystery batteries through a Rinehart controller and then on to a trio of chrome-plated, powder coated AC-51 motors from Hi Performance Electric Vehicle Systems housed in a custom bracket. The resulting configuration should be good for about 216 kW (290 horsepower) and 340 pound-feet of torque. You can keep up with this project and the many others the conversion shop has on the go by following them on Twitter and Facebook. The Ferrari project also has its own Instagram account. But first, check out the first episode of the EV Show by scrolling below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Green Ferrari Green Culture Electric ev west electric ferrari