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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

All the crazy stuff we saw at McCall's Motorworks Revival

Every year, Gordon McCall puts on a lavish event packed with rare cars and planes (and the type of people that can afford rare cars and planes). And every year, more ridiculous stuff shows up. It's the good kind of machine overload. It's likely the only place in the world where you'll see a line of BMW 3.0s next to some Paganis next to a Porsche 911 by Singer Design next to a Ferrari salt racer next to a custom Olds Riviera next to the latest from Koenigsegg next to he coolest stuff Shelby ever made next to a hangar filled with McLarens, including a few P1 GTRs. And then all of that is surrounded by private jets, fighters, and planes that could have flown in directly from WWII. In a word, it's insane. Walk through the gallery above to get a taste for what was there this year for the event's 25th anniversary. Related Video: Featured Gallery 2016 McCall's Motorworks Revival View 29 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Motorsports Misc. Auto Shows BMW Ferrari McLaren Porsche Koenigsegg

Ferrari 412 picks up a teak cargo bed

While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.
That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.
The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.