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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari Classiche returned this 275 GTB Competizione to million-dollar form

When this 275 GTB Competizione rolled into the hands of Ferrari Classiche, it was all out of sorts. Like so many of its brethren, it wore a red overcoat, but Giallo Fly yellow was its original color. The air intakes were mismatching lengths, the front suspension had an extra shock, certain areas of the bodywork were reshaped, and several other parts had been swapped throughout its adventurous life. With time and meticulous attention to detail, however, Classiche brought the GTB/C back up to Ferrari factory standards. Ferrari does not give an exact year of when it reattained chassis No. 09027, only saying it happened a few years after the car was sold at a 2004 Bonham's auction in Monte Carlo. Before that, it lived quite the tumultuous life. It left the factory on June 14, 1966, and four days later, it placed second in its class at the 24 Hours of Le Mans. Pierre Noblet and Claude Dubois drove the No. 57 car for the Francorchamps team and finished 10th overall. According to Ferrari, the racing team made numerous on-the-fly adjustments, including cooling aero and fog lights, to make it properly race-ready. It later won the Mont Ventoux hillclimb, but was damaged during the Marathon de la Route race at the Nurburgring. The car returned to Maranello, and Carrozzeria Scaglietti, who originally built the car, fixed it up before it was sold to amateur racer Patrick McNally in 1967. McNally, after changing the car to silver, wrecked at the 1,000 km of Montlhery. Again, it was fixed, this time by Maranello Concessionaires Ltd. in the UK, and was painted red. Ferrari says the car bounced from owner to owner before it was sold at Monte Carlo. In addition to the previously mentioned issues, the Ferrari faced unoriginal parts that included the oil recovery tank, front brake discs, petrol tank, exhaust system, wheels, tires, steering wheel, and much of the interior. For some reason, the identification plaque had even been changed, but the important original pieces were there: the chassis and the engine. Today, the car is back to tip-top shape and more valuable than ever. Back in 2015, a Barrett-Jackson auction saw a 1966 Ferrari GTB Competizione sell for $9.4 million. We have a feeling Ferrari will keep this one, though. See full photos in The Official Ferrari Magazine. News Source: The Official Ferrari Magazine Auto News Ferrari Automotive History Coupe Performance Classics

Petrolicious documents the motorsport-changing Ferrari 512M

Petrolicious has had plenty of beautiful cars and big-time personalities in its videos, but today's interview is sees one of the series' most well known subjects - US Formula 1 commentator David Hobbs.
Hobbs is an accomplished racer, capturing a number of podiums and a pair of class wins at the 24 Hours of Le Mans, in addition to short stints in F1 and at the Indianapolis 500. One of his Le Mans runs was behind the wheel of this, the Ferrari 512M, a car that's notable for two things - running a 1971 season that included the 24 Hours of Daytona, 24 Hours of Le Mans, 12 Hours of Sebring and Watkins Glen 6 Hour races. The other thing it's known for? Failing to win a single one of those enduros.
Still, the Ferrari 512 is one of the Italian marques most iconic 1970s racers and Hobbs' example is a proud member of that breed, delivering a delicious 5.0-liter V12 exhaust note that makes this an easy video to sit through.