2005 Ferrari F430 F-1 2-door Coupe on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Buy a McLaren P1 GTR, Porsche 918 Spyder, and a Ferrari LaFerrari all in one place

The McLaren P1, Porsche 918 Spyder, and Ferrari LaFerrari, are arguably the three greatest hypercars yet. Of course, their extremely limited production meant that some ultra-wealthy individuals may have missed out on picking one up. In fact, to get a LaFerrari, you needed to have owned a certain number of Ferraris, and be in good graces with the company. However, if there are any super-rich car enthusiasts reading this right now, your chance to buy one or all of these three supercars is coming up next month at the RM Sotheby's Villa Erba auction in Italy. It will occur on May 27, and feature a McLaren P1 GTR, Porsche 918 Spyder Weissach, and Ferrari LaFerrari. 2016 McLaren P1 GTR McLaren fans, will RM Sotheby's won't offering just any McLaren P1, but rather the hardcore, track-prepped GTR variant. In fact, the GTR is so hardcore that it isn't legal for the street. This particular version went to specialist Lanzante to be converted for road use. Take note that it's only road legal in the UK, and it may not meet laws for other countries. However, that's still more than most GTRs can boast, and if you have the money for this, you shouldn't have any issue taking it to the UK to unleash the P1 GTR's 986 horsepower on public roads. This car could use some driving, too, as it only has about 223 miles on it, some of which included just one track event. RM Sotheby's expects this McLaren to go for between $3.4 million and $3.85 million. 2015 Porsche 918 Spyder Weissach View 31 Photos The Porsche 918 Spyder going up for auction is a special one as well. The first difference you'll notice is that it has been painted a custom color called "Arrow Blue," a hue specially mixed up as part of Porsche's custom paint service. It also features the lightweight Weissach package, which loses a few extra pounds by replacing an assortment of parts for lighter components. Among them are magnesium wheels and wheel bearings, carbon fiber roof, windshield frame, rear fenders, and rear view mirrors, and even titanium-backed brake pads. According to RM Sotheby's those pads have been replaced with fresh 918-spec pieces. The previous owner clearly enjoyed his or her 918, as it has just over 6,800 miles. In case you're interested in a well-loved 918, the auction house expects it to sell for just under $1.3 million to about $1.5 million.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.